Sub Regional Marketing and Sales Director

1 month ago

Johannesburg, Gauteng, South Africa SGS Full time
Job Title: Sub Regional Marketing and Sales Manager

SGS is seeking a highly skilled and experienced Sub Regional Marketing and Sales Manager to join our team. The successful candidate will be responsible for developing and executing comprehensive marketing and sales strategies to establish SGS as the premier provider in the sub region.

Key Responsibilities:
  • Strategic Planning: Develop and implement a strategic marketing plan, identify market opportunities and customer needs to drive growth and market penetration, and be pro-actively involved in client acquisition and client retention activities.
  • Brand Management: Lead the development and positioning of SGS within the sub region, ensure consistent brand messaging across all marketing channels and materials, and plan, develop and improve the Sales and Marketing impact in all the sub region in collaboration with the relevant lines of business.
  • Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, radio, and outdoor media, collaborate with creative agencies and media partners to deliver impactful campaigns, and analyze campaign performance and optimize strategies to maximize ROI.
  • Market Research and Analysis: Conduct market research to gain insights into customer preferences, competitor activities, and industry trends, utilize data and analytics to inform marketing strategies and decision-making, and prepare regular reports on market conditions, campaign performance, and customer feedback.
  • Stakeholder Engagement: Work closely with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business objectives, establish and maintain strong relationships with key stakeholders, including partners, vendors, and community organizations, and represent SGS at industry events, conferences, and community activities.
  • Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources, monitor expenditures and ensure marketing activities are cost-effective and within budget, and assist in achieving Revenue and LC targets in all activities.
  • Digital Marketing: Oversee digital marketing strategies, social media, email marketing, and content marketing, ensure the company's online presence is strong, engaging, and aligns with brand values, and leverage digital tools and platforms to enhance customer engagement and loyalty.
Requirements:
  • A tertiary qualification in marketing and sales.
  • Minimum of 7-10 years of experience in marketing, with at least 3 years in a senior management role.
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • A sense of diplomacy and networking skills are essential to build relationships with external clients as well as key internal personnel.
  • Must be creative, innovative and team focused.
  • Excellent customer service, client support and business service consulting skills.
  • Proven ability to manage and coordinate multiple projects in a fast-paced, highly professional environment.
  • Proven time management skills and a strong attention to detail.
  • Ability to make strong business decisions and be held accountable.
  • Exceptional standard of report writing.
  • Proven ability to communicate effectively with clients.
  • Sound presentation skills.
  • Demonstrated ability in Project Management.
  • High level computer skills (Word, Excel, PowerPoint).
  • Thinks Strategically.
  • Translates Strategy into Actions.
  • Influences Internally & Externally.
  • Delivers Superior Results.
  • Proficiency in digital marketing tools and platforms.

Ability to work in a fast-paced, dynamic environment and adapt to changing market conditions.

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