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Digital Marketing Manager

1 month ago

Cape Town, Western Cape, South Africa Merand Corbett & Associates Full time
Job Title: Group Digital Marketing Manager

We are seeking a highly skilled and experienced Group Digital Marketing Manager to join our team at Merand Corbett & Associates. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive business growth and revenue.

Key Responsibilities:
  • Develop and Execute Digital Marketing Strategies: Plan and manage all digital acquisition activities, directing our media agency and specialist teams using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
  • Manage Budget and KPIs: Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
  • Collaborate with Vendors and Stakeholders: Manage communication with multiple vendors (Media agencies, Dev teams and internal stakeholders) and third-party trackers to achieve acquisition objectives.
  • Measure and Report Performance: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify Trends and Insights: Identify trends and insights and optimize spend and performance based on the insights.
  • Utilize Analytical Skills: Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Fraud Monitoring: Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
  • A/B Testing: Plan and create A-B test campaigns with the media agency to optimize campaign and creative performance better.
  • Channel Development: Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
  • Strategy and Implementation: Formulate and Implement Digital Marketing strategies and Campaigns.
  • Reporting and Leadership: Co-ordinate Group digital Marketing Reporting. Lead the Social Strategy, Performance Marketing agenda and Digital marketing implementation.
  • Technical Knowledge: Well versed in technical back-end processes, tooling, structures and management.
Requirements:
  • Education: Bachelor's degree (or higher) in any related field with a strong quantitative background.
  • Experience: Proven working experience in digital marketing (Min 5 years), and extensive experience in managing digital marketing at technology companies (such as e-commerce, FinTech, Banking, etc)
  • Digital Media Agency Experience: Digital Media Agency Experience essential
  • Strategy and Platforms: Proficient in Strategy with regards to digital ads platforms such as Meta Ads, Google Ads, Twitter Ads, TikTok Ads, etc.
  • Ad Networks: Have experience in planning and managing Ad Networks for acquisition campaigns.
  • Organic Acquisition: Have a basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).
  • Platform Integration: Experience in setting up platform integration (for mobile app and website) with third parties (Google, Meta, Adjust, Looker studio, etc) for campaign set-up and tracking purposes.
  • Creative Skills: Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
  • Mobile Attribution Tools: Have a good understanding of mobile attribution tools (e.g. Firebase, Facebook SDK and Adjust).
  • Fraud Monitoring: Understand the basics of mobile app install fraud methods and its monitoring tool.
  • Google Analytics 4: Have a Good understanding of Google Analytics 4.
  • Analytical Skills: Strong analytical skills and data-driven thinking.
  • Industry Trends: Up to date with the latest trends and best practices in online marketing and measurement.
  • Reporting Skills: Being able to generate meaningful reports using tools such as Google Looker Studio.
  • Programmatic Ad Buying: Experience in handling programmatic ad buying would be a plus.
Skills:
  • Stakeholder Management: The ability to manage media agencies and dev teams for the implementation of best practices across the performance media landscape.
  • Technical Knowledge: Expertise in directing technical implementations of events tracking across mobile and desktop.
  • Data Analysis: Ability to analyse and interpret marketing data, identify trends, and make data-driven decisions to optimize campaigns.
  • Digital Advertising Platforms: Proficiency in using various digital advertising platforms such as Google Ads, Facebook business Manager, X Ads, TikTok Ads, LinkedIn Ads to create and manage targeted campaigns.
  • Conversion Rate Optimization: Knowledge of CRO techniques to optimize landing pages, ad copies, and call-to-action buttons to maximize conversion rates.
  • A/B Testing: Experience in conducting A/B tests to compare the performance of different ad variations or landing page designs and identify the most effective strategies.
  • ROI Measurement: Ability to measure and evaluate the return on investment (ROI) of marketing campaigns and make recommendations for improvements.
  • PPC Advertising: Proficiency in managing PPC campaigns, including keyword research, bid management, and ad copywriting to drive targeted traffic and conversions.
  • Analytics Tools: Familiarity with analytics tools such as Google Analytics 4 to track and analyse campaign performance, website traffic, and user behaviour.
  • Budget Management: Skill in managing advertising budgets effectively to optimize spend and achieve campaign objectives within allocated resources.
  • Communication: Excellent communication skills to collaborate with team members, stakeholders, and clients, and effectively present campaign performance reports and recommendations.
  • Continuous Learning: Willingness to stay updated with industry trends, new advertising platforms, and emerging digital marketing techniques to enhance performance marketing strategies.