Digital Marketing Strategist
1 week ago
We are seeking a highly skilled Digital Marketing Manager to join our team at Exceed Human Resource Consultants.
Job Summary:The Digital Marketing Manager will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and engagement.
Key Responsibilities:- Develop and implement annual digital marketing plans, including situational reviews, data-driven insights, and focused 12-month plans linked to ROI.
- Manage and optimize all digital assets and communications, including websites, emailers, social media content, online advertising, and SEM.
- Develop and maintain digital activity toolkits, including standards and assets for best practice sharing, to ensure seamless execution across key digital channels and markets.
- Drive acquisition across relevant platforms through targeted initiatives that connect with, recruit, and retain audiences.
- Manage end-to-end website management, including design, content, user experience, performance, updates, maintenance, and SEO.
- Stay up-to-date with main online platforms, including performance, opportunities, and competitor activity.
- Ensure budget optimization without compromising success or premium execution.
- Manage and challenge specialist suppliers or 3rd party agencies to deliver and optimize all facets of the business' online experience across channels.
- Act as the in-house digital marketing champion, teaching broader teams how to leverage digital for success.
- Act as the first digital point of contact for business, evaluating proposals and opportunities, declining where not aligned to core strategy, and elevating internally for further consideration where warranted.
- Manage assigned relevant integration projects and ad hoc responsibilities assigned by the Head of Marketing.
- Previous experience with luxury lifestyle brands, wine, and/or hospitality is beneficial.
- Strategically minded with operational capability.
- Budgeting capability.
- Creative eye for all things copy and visual, with a data-driven mentality and ability to use insights to sharpen activity and ROI.
- Entrepreneurial spirit, solution-orientation, and ability to get things done amid ambiguity.
- Excellent relationship skills and ability to work cross-functionally with creative minds and business stakeholders.
- Efficient multitasker with attention to detail and ability to prioritize workload while meeting deadlines.
- Takes pride in work and demonstrates accountability.
- Minimum Education Degree in Marketing, Communications, or related field.
- A solid understanding of the marketing, media, and digital advertising landscape and up-to-date on the latest trends or technologies in these areas.
- Minimum Work Experience - 3 years in a similar role.
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