Digital Marketing Strategist

1 week ago


Cape Town, Western Cape, South Africa Exceed Human Resource Consultants Full time
Job Title: Digital Marketing Manager

We are seeking a highly skilled Digital Marketing Manager to join our team at Exceed Human Resource Consultants.

Job Summary:

The Digital Marketing Manager will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and engagement.

Key Responsibilities:
  • Develop and implement annual digital marketing plans, including situational reviews, data-driven insights, and focused 12-month plans linked to ROI.
  • Manage and optimize all digital assets and communications, including websites, emailers, social media content, online advertising, and SEM.
  • Develop and maintain digital activity toolkits, including standards and assets for best practice sharing, to ensure seamless execution across key digital channels and markets.
  • Drive acquisition across relevant platforms through targeted initiatives that connect with, recruit, and retain audiences.
  • Manage end-to-end website management, including design, content, user experience, performance, updates, maintenance, and SEO.
  • Stay up-to-date with main online platforms, including performance, opportunities, and competitor activity.
  • Ensure budget optimization without compromising success or premium execution.
  • Manage and challenge specialist suppliers or 3rd party agencies to deliver and optimize all facets of the business' online experience across channels.
  • Act as the in-house digital marketing champion, teaching broader teams how to leverage digital for success.
  • Act as the first digital point of contact for business, evaluating proposals and opportunities, declining where not aligned to core strategy, and elevating internally for further consideration where warranted.
  • Manage assigned relevant integration projects and ad hoc responsibilities assigned by the Head of Marketing.
Requirements and Skills:
  • Previous experience with luxury lifestyle brands, wine, and/or hospitality is beneficial.
  • Strategically minded with operational capability.
  • Budgeting capability.
  • Creative eye for all things copy and visual, with a data-driven mentality and ability to use insights to sharpen activity and ROI.
  • Entrepreneurial spirit, solution-orientation, and ability to get things done amid ambiguity.
  • Excellent relationship skills and ability to work cross-functionally with creative minds and business stakeholders.
  • Efficient multitasker with attention to detail and ability to prioritize workload while meeting deadlines.
  • Takes pride in work and demonstrates accountability.
  • Minimum Education Degree in Marketing, Communications, or related field.
  • A solid understanding of the marketing, media, and digital advertising landscape and up-to-date on the latest trends or technologies in these areas.
  • Minimum Work Experience - 3 years in a similar role.


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