Customer Experience Strategist
2 weeks ago
This role is focused on optimizing and managing conversion rates for marketing campaigns.
Key Responsibilities
• Develop marketing strategies to increase sales conversions.
• Utilize digital marketing tools and platforms to manage multiple accounts.
• Provide feedback to the marketing team on sales funnels and conversion performance.
• Assist in creating and managing effective marketing campaigns.
• Actively participate in strategic marketing and digital profiling sessions.
• Train marketing team members on conversion optimization techniques.
• Monitor key performance metrics and ensure conversion rates are optimized.
• Conduct performance tests, including A/B testing, bottleneck analysis, and usability testing.
• Report on key performance indicators and explain conversion results to management.
Requirements
• Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication.
• Minimum of 3 years' experience in a marketing conversion or digital marketing role.
• Proficiency in using tools like Google Analytics or HubSpot for conversion tracking.
• Experience with Content Management Systems (CMSs) like WordPress.
• Strong customer-centric and goal-driven mindset.
• Comprehensive knowledge of conversion enhancement practices, including copywriting, UX, and web analytics.
• Technical expertise in digital marketing.
• Excellent critical thinking, attention to detail, and communication skills.
This is an opportunity to leverage your skills in digital marketing and drive marketing success with Initiate International.
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