Customer Experience Strategist

2 weeks ago


Cape Town, Western Cape, South Africa Initiate International Full time
Customer Journey Optimization Specialist

This role is focused on optimizing and managing conversion rates for marketing campaigns.

Key Responsibilities

• Develop marketing strategies to increase sales conversions.
• Utilize digital marketing tools and platforms to manage multiple accounts.
• Provide feedback to the marketing team on sales funnels and conversion performance.
• Assist in creating and managing effective marketing campaigns.
• Actively participate in strategic marketing and digital profiling sessions.
• Train marketing team members on conversion optimization techniques.
• Monitor key performance metrics and ensure conversion rates are optimized.
• Conduct performance tests, including A/B testing, bottleneck analysis, and usability testing.
• Report on key performance indicators and explain conversion results to management.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication.
• Minimum of 3 years' experience in a marketing conversion or digital marketing role.
• Proficiency in using tools like Google Analytics or HubSpot for conversion tracking.
• Experience with Content Management Systems (CMSs) like WordPress.
• Strong customer-centric and goal-driven mindset.
• Comprehensive knowledge of conversion enhancement practices, including copywriting, UX, and web analytics.
• Technical expertise in digital marketing.
• Excellent critical thinking, attention to detail, and communication skills.

This is an opportunity to leverage your skills in digital marketing and drive marketing success with Initiate International.

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