Digital Content Strategist

1 month ago


Cape Town, Western Cape, South Africa Africa-Experience Full time
Job Overview
Africa-Experience, a leading tour operator in southern and eastern Africa, seeks a skilled Digital Content Strategist & Manager to lead our content initiatives across various platforms. As part of our vibrant team, you will be responsible for guiding and overseeing the content creation process from start to finish. This role involves creating a content strategy, managing strategic content creation, optimising existing content, and collaborating with our content writers to ensure our messaging resonates with our audience.

About Us
Africa-Experience is a successful tour operator specialising in travel to southern and eastern Africa. Our team is growing, and we have locations in Namibia, South Africa, Botswana, Tanzania, Kenya, and Germany. We are looking for talented individuals who share our passion for travel and adventure.

Your Role
As a Digital Content Strategist & Manager, you will oversee the strategic creation of content for our websites, including blog posts and landing pages in both English and German. You will conduct keyword research to enhance content visibility and engagement. You will collaborate with content writers by providing clear briefs for new content assignments, ensuring alignment with our brand voice and objectives. You will edit, fact-check, and optimise blog posts and other written content produced by our content writers to ensure high quality and accuracy. You will also identify and refresh outdated content to keep our websites relevant and engaging. Additionally, you will monitor and analyse content performance metrics, providing insights and recommendations for continuous improvement.

Your Profile
We are looking for a highly motivated and experienced Digital Content Strategist & Manager with strong knowledge of Tanzania, Kenya, Namibia, South Africa, and Botswana as travel destinations, particularly in safaris and mountain climbs. You should be proficient in written English and German, with excellent communication skills in both languages. You should have a solid understanding of SEO best practices and experience implementing strategies to enhance content visibility. Familiarity with WordPress and basic HTML/CSS knowledge is required. You should be able to analyse content performance metrics and make data-driven decisions. Strong collaboration and interpersonal skills, with a proactive approach to problem-solving, are essential for this role.

Salary
The estimated salary for this role is R600,000 - R800,000 per annum, depending on experience.

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