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Brand Communications Manager

1 week ago

Cape Town, Western Cape, South Africa 21c Museum Hotels Full time
Job Summary

The Digital Marketing Manager is responsible for developing and executing a comprehensive digital marketing strategy that drives brand awareness, engagement, and conversion. This includes creating and implementing targeted digital marketing campaigns, managing and optimizing digital marketing budgets, and analyzing campaign performance to inform future strategies.

Key Responsibilities
  • Develop and Implement Digital Marketing Strategies:
    • Create and execute digital marketing strategies that align with the company's overall business objectives.
    • Develop and implement targeted digital marketing campaigns that drive brand awareness, engagement, and conversion.
  • Manage Digital Marketing Budgets:
    • Manage and optimize digital marketing budgets to achieve business objectives.
  • Analysis and Optimization:
    • Analyze campaign performance and provide data-driven insights to inform future strategies.