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Brand Manager

1 month ago

Cape Town, Western Cape, South Africa Set Consulting Full time

Brand Manager (FMCG)

R900k - R1m (Neg)

Cape Town

Superb career opportunity with leading FMCG Group. Supporting the Executive you will be responsible for Co-developing and executing strategies to build and maintain the brand's image and identity. The role requires strategic thinking and leadership skills to maintain a strong brand identity and drive business growth across both existing business and new categories. 

Key performance areas

  • Brand Strategy and Development 
  • Co-develop and implement brand strategies to ensure that the brand remains SA's most loved brand amongst consumers.
  • Co-develop and implement brand strategies to position the company's new product offerings effectively in the market.
  • Implement brand guidelines, messaging, and visual identity to ensure consistency across all channels and touchpoints.
  • Implement and optimise digital strategies to future proof the brand amongst a younger audience.
  • Market Research and Analysis
  • Creative Development and Leadership 

Qualifications and experience

Bachelor's degree in marketing, Hons preferred.
5 Years experience in brand management, marketing, or related roles.