Brand Manager

4 days ago

Cape Town, Western Cape, South Africa prestigecosmetics Full time

Join to apply for the Brand Manager role at The Prestige Cosmetics Group.

Job title: Brand Manager

Job Location: Western Cape, Cape Town

Deadline: April 06, 2025

Key Responsibilities
  • Formulation of brand strategy and long-term growth plans to drive market share growth.
  • Establishment of brand activities (trade marketing, media, new launches etc.) to drive market share growth.
  • Be a custodian of the brand image in SA and maintain brand equity and integrity at all times.
  • Develop, communicate, and share the marketing vision within the organization to ensure the strategy is executed impeccably and timely in the market.
  • Analyze brand strategy and performance and effect changes as needed.
  • Using historical performance, accurately set and achieve annual wholesale budgets for the brands and formulate plans to drive sell-out and alleviate any sales deficits.
  • Effectively set global sell-out targets for the brands with the sales team.
  • Effectively adapt global strategies to suit the SA market and meet retailer expectations.
  • Conduct regular business reviews to ascertain challenges and opportunities.
  • Monitor retail prices in the market to ensure competitiveness while managing brand ex works and forex trends.
  • Manage distribution with the sales team to ensure alignment with international guidelines and strategy.
  • Manage inventory to ensure brand stock levels meet both brand and organizational requirements.
Stakeholder Engagement and Management
  • Build and maintain strong relationships with all stakeholders to ensure full support of the brand in the market.
  • Coordinate and implement PR activity.
Budget and Financial Management
  • Manage marketing budget.
  • Analyze A&P spend to ensure effective usage and ROI.
  • Ensure achievement of wholesale budgets across all retailers.
  • Ensure market share growth across all retailers.
Competencies
  • Deciding and Initiating Action
  • Working with People
  • Writing and Reporting
  • Persuading and Influencing
  • Planning and Organizing
  • Delivering Results & Meeting Customer Expectations
  • Adapting and Responding to Change
  • Coping with Pressures and Setbacks
  • Analyzing
  • Entrepreneurial and Commercial Thinking
Skills
  • Strong understanding of Brand Management & Marketing concepts.
  • Willing and able to work on both strategy and operational subjects.
  • Attention to detail.
  • Proactivity, adaptability & flexibility.
  • Multitasking.
  • Strong interpersonal skills.
  • Negotiation skills.
  • Communication skills.
  • Business acumen.
Minimum Requirements/Qualifications
  • Business/Marketing degree.
  • 5 years relevant experience in the cosmetics industry.
  • Experience in building make-up and skincare brands.
Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Personal Care Product Manufacturing

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