Brand Manager

4 days ago

Cape Town, Western Cape, South Africa Salt Full time

Salt City of Cape Town, Western Cape, South Africa

Brand Manager

Salt City of Cape Town, Western Cape, South Africa

Senior Principal Consultant @ Salt | Connecting Companies with top Marketing talent

Salary: R 45 000,00 - R 55 000,00 CTC per month (depending on experience). The CTC includes Medical Aid and Provident Fund contributions.

Location: Cape Town (Hybrid - 3 x per week in-office).

Overview:

Calling all marketing mavericks and brand alchemists Are you ready to transform the culinary landscape with a dash of creativity and a strategic twist? A powerhouse restaurant brand is seeking a Brand Manager who can turn marketing into magic - someone who doesn't just think outside the box, but completely reinvents it. As the new brand catalyst, you'll drive growth, craft innovative strategies, and lead digital initiatives that will reshape how customers connect with a beloved food brand.

This role is your stage to challenge norms, create impactful experiences, and prove that great marketing is part science, part art, and pure innovation. If you're a creative thinker passionate about food and eager to write the next chapter of a dynamic brand's story, this opportunity is your culinary marketing destiny.

Duties and Responsibilities:

  • Develop Brand, PR management strategies to build brand power and support brand financial targets, with a specific focus on kids and youth marketing.
  • Drive compelling creative development of communication assets across traditional and digital platforms, including TV, radio, and online channels.
  • Manage social media ecosystem for consistency and cut-through, leveraging data-driven insights to optimize engagement.
  • Execute market automation with personalized data communication strategies.
  • Conduct comprehensive market data and trend analysis, including deep consumer insights to influence strategic direction.
  • Optimize communication channels through integrated marketing approaches.
  • Lead end-to-end project management for marketing campaigns and brand initiatives.
  • Manage agencies and service providers, including day-to-day operations and legal agreements.
  • Develop and manage marketing budgets with strict fiscal discipline and strategic financial planning.
  • Support product innovation and lead marketing efforts for new product development.

Requirements:

  • Diploma or degree in Marketing, Business, or a related field
  • 4-5 years of experience in branding, marketing, or related fields
  • Proven expertise in digital marketing strategies and traditional marketing channels

Please note: Due to the high volume of applications, only candidates selected for further consideration will be contacted. If you do not hear from us within a week, please consider your application unsuccessful on this occasion. We value your interest in the role and wish you the best of luck in your job search.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
  • Industries
  • Restaurants
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