Brand Communications Manager

2 weeks ago

Cape Town, Western Cape, South Africa Ares Holdings Full time
Job title : Brand Communications ManagerJob Location : Western Cape, Cape TownDeadline : March 20, 2025Quick Recommended Links
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Key Accountabilities 

The outputs/results/outcomes you are accountable for delivering:

Brand Communications

  • Develop brand communication strategies that align with the brand vision, merchandising plan, and business objectives across various channels. 
  • Ensure that brand activities are coordinated across all platforms, including PR, OOH advertising, digital, and social media. 
  • Create an annual social media communication strategy and develop monthly content plans. 
  • Manage the social media budget and oversee effective community management across owned social media channels. 
  • Develop and implement a seasonal content creation strategy. 
  • Prepare briefs for and oversee local brand photoshoots as part of the content strategy. 

 Media and Public Relations 

  • Develop and implement PR strategies that align with business goals and brand positioning. 
  • Collaborate with PR and brand agencies to execute effective media plans. 
  • Secure media coverage through press releases, events and partnerships. 
  • Approve and edit press releases, media kits, and other written materials for media distribution. 
  • Maintain positive relationships with external PR agencies, influencers and media contacts. 
  • Manage and oversee giftings, paid seedings, and product sourcings with key media and influencers.  
  • Identify and pursue strategic partnerships with key influencers, organisations, and brands. 
  • Explore partnership opportunities to broaden the brand's impact. 
  • Leverage partnerships and collaborations for enhanced media exposure. 

 Event Planning and Execution

  • Conceptualise, plan, and execute brand events, media events, product launches, and brand activations to maximise media coverage. 
  • Manage relationships with key event management suppliers. 
  • Co-ordinate logistics, setup, budgets, and partnerships for seamless event execution. 
  • Create memorable consumer experiences that align with the brand's image and values. 

Budget Management

  • Manage the PR, brand communications and events budget, ensuring efficient resource allocation. 
  • Monitor budget performance and adjust maximise ROI. 
  • Report on budget utilisation and outcomes to ensure financial transparency and accountability

Measurement and Analysis

  • Monitor and evaluate the effectiveness of brand initiatives. 
  • Analyse and report on the effectiveness of PR campaigns. 
  • Conduct and share PR reports with internal & global teams. 
  • Conduct and share social media reports with internal & global teams. 
  • Use data to assess campaign impact and measure KPIs. 
  • Monitor media coverage and industry trends to identify opportunities and potential risks. 

Requirements

  • Grade 12 
  • 3 – 5 Years of experience in brand communications, social media management, public relations, event management, or a similar role, preferably within the fashion or lifestyle industry. 
  • Strong understanding of brand positioning, storytelling, and communication strategies. 
  • Proven experience in planning and executing events, product launches, and brand activations. 
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives and adapt messages for different channels and audiences. 
  • Experience in media relations, including building relationships with journalists, influencers, and industry partners. 
  • Familiarity with strategic partnerships and collaborations, and the ability to identify and pursue opportunities. 
  • Knowledge of traditional and digital media platforms and the ability to develop integrated communication plans. 
  • Analytical mindset with the ability to measure and analyse data to drive insights and make data-driven recommendations. 
  • Strong organisational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines. 
  • Budget management experience, with the ability to efficiently allocate resources and maximize ROI. 
  • Leadership skills with the ability to inspire and motivate a team, fostering a collaborative and high-performing work environment. 
  • Passion for the BIRKENSTOCK brand and an understanding of its target audience and culture. 
  • Valid driver's license 
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