Luxury Brand Manager

2 weeks ago

Cape Town, Western Cape, South Africa Performer Recruitment and Consulting Full time

Introduction

A distributor of premium alcohol brands is looking for a Brand Manager for a Champagne brand based in Cape Town. The successful candidate will be responsible for managing all brand, trade-marketing and commercial strategies to drive brand equity and commercial success in Southern Africa.

Duties & Responsibilities

Brand Strategies

  • Gain a deep understanding of the South African market, brand strategies outlined by principals, and the core essence of the brands.
  • Develop innovative, practical, and actionable marketing strategies tailored to the market.
  • Establish clear, measurable, and impactful brand objectives aligned with the overall brand plans.
  • Convert strategies into actionable plans and tactics designed to meet brand objectives.
  • Analyze competitor strategies and consumer behavior to formulate precise targeting strategies.
  • Define each brand's identity clearly and uniquely to ensure competitive differentiation.
  • Continuously identify market opportunities to enhance brand awareness, loyalty, and advocacy.

Management of Brand Project Plans

  • Create detailed project plans for brands, including resources, timelines, budgets, and critical paths.
  • Oversee and manage brand budgets effectively.
  • Implement each project phase efficiently and communicate plans clearly to stakeholders.
  • Brief agencies with well-defined guidelines to ensure their contributions align with the brand's goals and positioning.
  • Establish realistic financial and budget frameworks for projects and ensure strict adherence.
  • Monitor and control financial aspects and budgets to maintain alignment with objectives.
  • Evaluate agency performance regularly to ensure services align with the brand's DNA and meet the expectations of brand principals.
  • Ensure consistent monitoring of the brand's performance and health within the South African market.

Brand Principal Relationship Management

  • Build and sustain strong, effective relationships with brand principals.
  • Proactively identify and address brand principals' expectations.
  • Keep brand principals engaged and informed on strategies through continuous feedback and collaborative management practices.

Marketing Budget and Financial Profile of the Brand

  • Evaluate market growth potential for each brand.
  • Develop comprehensive business plans with financial forecasts for each brand.
  • Present and justify financial and budgetary needs to brand principals.
  • Track financial progress, including volume forecasts and stock management, to maintain alignment with objectives.
  • Manage variable budgets within agreed parameters.
  • Optimize pricing strategies to maximize profitability and competitiveness.

Alignment with Sales Managers

  • Ensure Sales Managers fully comprehend the brand marketing strategies and associated project plans.
  • Communicate updates and changes to strategies and plans promptly to Sales Managers.
  • Collaborate with Sales Managers on the procurement and distribution of POS materials.
  • Collect and assess Sales Team feedback on promotions and POS materials, ensuring concerns are addressed effectively.

Desired Experience & Qualification

Qualifications and Experience

  • Degree in Marketing or a related field, or equivalent qualification.
  • At least 5 years of relevant experience, preferably in FMCG, agency, or the liquor industry.(specifically managing a luxury brand portfolio)
  • Familiarity with the category and its dynamics is essential.
  • Extensive experience with ERP systems, including Data Orbis, Qlik View, and Qlik Sense.

Core Competencies

  • Strong brand awareness and a comprehensive understanding of the marketing mix.
  • Exceptional analytical skills with a keen eye for detail.
  • Proven experience in planning and executing events effectively.
  • In-depth understanding of market trends with the ability to adapt strategies accordingly.
  • High levels of creativity and the ability to generate innovative, original ideas.

Skills and Abilities

  • Excellent relationship management skills for building and maintaining stakeholder connections.
  • Proficiency in managing and allocating budgets effectively.
  • Strong time management and project coordination skills, with the ability to handle multiple projects simultaneously.
  • Strategic thinking skills to conceptualize impactful campaigns.
  • Focused on achieving results with a high degree of accountability.

Attributes

  • Business-savvy with a high degree of commercial awareness.
  • A proactive "starter/finisher" mindset to ensure projects are seen through to completion.

Package & Remuneration

700-960k p/a

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