Digital Social Media Strategist

2 days ago


Cape Town, Western Cape, South Africa Initiate International Full time

About the Role

Initiate International is seeking an experienced Organic Social Media Manager to join our team in Cape Town. As a key member of our marketing department, you will be responsible for developing and implementing successful social media campaigns that drive engagement and growth.

Key Responsibilities:

  • Social Media Strategy: Develop and refine organic social media strategies to optimize key performance indicators (KPIs) and align with broader marketing initiatives.
  • Content Creation: Create engaging content that maintains the brand's voice, tone, and identity across all social media platforms.
  • Influencer Management: Identify, engage, and manage influencer relationships to extend the brand's reach and enhance social media growth.
  • Crisis Management: Lead social media responses during PR crises, handling negative media coverage or online commentary.
  • Platform Expertise: Stay ahead of social media trends, tools, and platform updates to ensure the brand remains innovative and competitive.
  • Performance Tracking: Track and analyze organic social media performance, setting targets, and regularly reporting on campaign outcomes.

Requirements:

  • Experience: 3-5 years of experience in social media management.
  • Tools: Proficient with social media tools like Hootsuite, Sprout Social, or Meltwater.
  • Skills: Strong computer skills, including proficiency in Microsoft Office and GSuite, demonstrated ability to develop and implement successful social media campaigns, and proven success in developing and rolling out impactful social media strategies.

About You

We are looking for a highly motivated and experienced Organic Social Media Manager who is passionate about social media, brand elevation, and driving results. If you have a strong understanding of social media trends and best practices, excellent communication skills, and a keen eye for detail, we encourage you to apply.

Salary Estimate: R500,000 - R700,000 per annum, depending on experience.



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