Digital Social Media Strategist

3 weeks ago

Cape Town, Western Cape, South Africa Initiate International Full time
Organic Social Media Manager Role

Initiate International is a leading online sports betting and gaming company, where innovation and passion for sports meet.

The Organic Social Media Manager will be at the forefront of managing and growing the organic presence across all social media platforms. This role involves driving engagement, building a loyal following, and ensuring daily communication aligns with exciting and dynamic brand objectives.

Key Responsibilities:
  1. Develop and Implement Organic Social Media Strategies: Continuously create, test, analyze, and refine organic social media strategies to optimize key performance indicators (KPIs). Ensure each campaign is aligned with broader marketing initiatives to maximize social media impact.
  2. Brand and Insights Collaboration: Collaborate closely with the Brand & Insights team to ensure the organic social media approach is tightly integrated with the overall brand strategy. Maintain the brand's voice, tone, and identity across all social media content, supporting larger marketing campaigns and objectives.
  3. Influencer Relationship Management: Identify, engage, and manage influencer relationships to extend the brand's reach, boost engagement, and enhance social media growth.
  4. Organic and Paid Media Synergy: Work alongside the paid media team, sharing best practices, offering creative guidance, and ensuring synergy between organic and paid content to improve campaign effectiveness.
  5. Social Media Image Enhancement: Elevate the brand's image on social media by tailoring strategies for each platform. Explore new opportunities to increase visibility and grow the brand's presence on emerging platforms.
  6. Crisis Management: Lead social media responses during PR crises, handling negative media coverage or online commentary, and addressing any brand challenges with a proactive approach.
  7. Staying Ahead of Trends: Stay ahead of social media trends, tools, and platform updates to ensure the brand remains innovative and competitive.
  8. Performance Tracking and Analysis: Track and analyze organic social media performance, setting targets, and regularly reporting on campaign outcomes.
  9. Social Media Calendar Management: Develop and manage a dynamic social media calendar to maximize content return on investment (ROI) through event-driven campaigns.
  10. Overseeing Social Media Process: Oversee the entire social media process, from briefing and content creation to distribution and community management.
  11. Design and Content Alignment: Partner with the Design team to ensure consistency across all campaigns, maintaining alignment with the group's overall branding strategy.
  12. Content Marketing Collaboration: Collaborate with Content Marketers to ensure social media content aligns with overall channel strategies.

Requirements:

  • 3-5 years of experience in social media management
  • Proficient with social media tools like Hootsuite, Sprout Social, or Meltwater
  • Strong computer skills, including proficiency in Microsoft Office and GSuite
  • Demonstrated ability to develop and implement successful social media campaigns tailored to specific target audiences
  • Proven success in developing and rolling out impactful social media strategies, with measurable results

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