Digital Social Media Strategist

3 weeks ago


Cape Town, Western Cape, South Africa Initiate International Full time

Organic Social Media Manager Role

At Initiate International, we're seeking a skilled Organic Social Media Manager to join our team in Cape Town. As a key member of our marketing department, you'll be responsible for developing and implementing successful social media campaigns that drive engagement and grow our online presence.

The ideal candidate will have a strong background in social media management, with experience in creating and executing organic social media strategies that align with our brand objectives. You'll work closely with our Brand & Insights team to ensure our social media approach is integrated with our overall brand strategy.

Key Responsibilities:

  • Develop and implement organic social media strategies to optimize key performance indicators (KPIs)
  • Collaborate with the Brand & Insights team to ensure social media content aligns with our brand strategy
  • Identify and engage with influencers to extend our brand's reach and boost engagement
  • Work with our paid media team to ensure synergy between organic and paid content
  • Elevate our brand's image on social media by tailoring strategies for each platform
  • Lead social media responses during PR crises and address any brand challenges proactively
  • Stay ahead of social media trends, tools, and platform updates to ensure our brand remains innovative and competitive
  • Track and analyze organic social media performance, setting targets and regularly reporting on campaign outcomes

Requirements:

  • 3-5 years of experience in social media management
  • Proficient with social media tools like Hootsuite, Sprout Social, or Meltwater
  • Strong computer skills, including proficiency in Microsoft Office and GSuite
  • Demonstrated ability to develop and implement successful social media campaigns tailored to specific target audiences


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