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Paid Media Strategist

2 months ago

Cape Town, Western Cape, South Africa Red Ember Recruitment PTY Ltd Full time
Job Title: Paid Media Specialist

Red Ember Recruitment PTY Ltd is seeking a skilled Paid Media Specialist to join their team.

Key Responsibilities:
  • Paid Media Strategy: Develop and execute comprehensive paid media strategies across various platforms, including Google, Meta, LinkedIn, and other relevant channels.
  • Campaign Optimization: Conduct thorough keyword research, audience targeting, and ad placement to maximize ROI.
  • Campaign Management: Monitor, analyze, and optimize paid media campaigns to meet key performance indicators (KPIs) and business objectives.
  • Budget Management: Manage and allocate budgets effectively across various paid media channels, ensuring optimal performance and efficient use of resources.
  • Reporting and Insights: Provide regular budget and performance reports to stakeholders, as well as actionable insights and recommendations for continuous improvement.
  • Creative Collaboration: Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives.
Requirements:
  • Education: Bachelor's degree in marketing or equivalent.
  • Experience: Minimum of 2 years experience in paid digital media, with advertising or media agency experience being an advantage.
  • Skills: Strong Excel proficiency, proven experience in digital media with a strong emphasis on paid media campaign management, in-depth current knowledge of Google Ads and Facebook Campaign Manager, media buying experience with other social media platforms, and familiarity with SEO best practices.
  • Communication: Excellent written and verbal communication skills.