Head of Paid Media

2 weeks ago

Cape Town, Western Cape, South Africa Superbalist Full time
Job Title: Head of Paid Media

Superbalist.com is a fast-growing online fashion business based in South Africa. We're looking for a highly skilled and experienced Head of Paid Media to join our team.

About the Role

We're seeking a strategic and analytical leader to manage and grow our in-house Paid Performance team. The successful candidate will be responsible for managing and optimizing a large, multi-million Rand Paid Media marketing budget across various channels to meet business KPIs.

Key Responsibilities
  • Manage and grow the in-house Paid Performance team.
  • Manage and optimize a large, multi-million Rand Paid Media marketing budget across various channels to meet business KPIs.
  • Develop and implement overall Paid Media and Mobile App Acquisition strategy, annual goals, KPIs, reporting needs, and working cross-functionally across stakeholders including Brand, BI, Retail, and Product teams.
  • Ownership of all channel tracking and briefing in any new marketing integration requirements from the Product team.
  • Liaising with the Brand team to drive Superbalist.com brand awareness and assist in keeping superbalist.com top of mind.
  • Daily, weekly, and monthly operational and management reporting on all Paid Media and Marketing Channels.
  • Developing and maintaining strong relationships with Paid Channels success teams to effectively and efficiently meet acquisition and retention growth while supporting the company growth needs.
  • Monitoring all Paid Channels to analyze results, deep-dive performance problems, recommending solutions, implementing solutions, and ultimately monitoring problems to correction.
  • Profiling, identifying, and testing new potential Paid Channels.
  • Own all tracking and analytics of Paid Channels while assisting other channel managers where possible.
  • Assist with overall Reporting strategy requirements including Google Analytics and MMPs.
  • Audience management to effectively target new users and high-value returning users (Platform-based audiences & owned back-end data).
Requirements
  • Highly analytical.
  • Attention to detail.
  • Excellent communication skills, both written and spoken.
  • Organized, ability to prioritize.
  • Solutions-oriented, can-do attitude; self-motivated.
  • Comfortable with learning and adapting to new systems.
Qualifications and Experience
  • A tertiary degree is required, preferably within Marketing, Statistics, Mathematics, or Computer Science.
  • 6-8 years' experience in PPC positions.
  • Experience managing a high-performing team.
  • Extensive Google Ads experience.
  • Google Search, Google Shopping, GDN (Prospecting & Remarketing), YouTube, Google Merchant Centre (GMC), Google Analytics, App Advertising - Acquisition & Retention, Facebook Business Manager, Facebook/Instagram Ads, TikTok Ads, The GMP Suite including SA360 & DV360, GTM, Looker Studio, AppsFlyer.
  • Managing Dynamic Remarketing Partners (Criteo, RTB House, etc).
  • Strong Programmatic Buying experience.
  • 2-3 years' experience in the Acquisition & Retention of App Users.
  • Managing App Partners.
  • App Analytics (Appsflyer).
  • Understand the mobile customer and their buying behavior.
  • Managing mobile/app marketing budget and initiatives across channels.

Superbalist is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference.

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