Paid Media Strategist

4 days ago

Cape Town, Western Cape, South Africa AKQA Inc Full time
About the Role

At AKQA Inc, we're seeking a highly skilled Paid Media Specialist to join our team. As a Paid Media Specialist, you'll play a critical role in developing and executing innovative paid media strategies that drive business growth and customer engagement.

Key Responsibilities
  • Develop and implement comprehensive paid media plans that align with business objectives and customer needs.
  • Conduct thorough market research and analysis to identify trends, opportunities, and challenges in the paid media landscape.
  • Collaborate with cross-functional teams, including creative, strategy, and analytics, to ensure seamless execution and optimization of paid media campaigns.
  • Analyze campaign performance data to identify areas for improvement and optimize media spend for maximum ROI.
  • Stay up-to-date with the latest paid media trends, technologies, and best practices to ensure our clients receive the most effective and efficient media solutions.
Requirements
  • Proven experience in paid media planning, buying, and optimization, with a strong understanding of digital media channels and platforms.
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.
  • Strong communication and collaboration skills, with the ability to work effectively with internal stakeholders and external clients.
  • Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines.
  • Strong knowledge of media planning tools and technologies, including data management platforms, ad servers, and analytics software.
What We Offer

As a Paid Media Specialist at AKQA Inc, you'll have the opportunity to work with a talented team of media experts, develop your skills and expertise, and contribute to the success of our clients. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

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