Paid Media Strategist

2 weeks ago


Cape Town, Western Cape, South Africa AKQA Inc Full time
About AKQA Performance

At AKQA Performance, we harness the power of art and science to create transformative experiences, drive growth, and future-proof organisations. Our team of experts designs every touchpoint along the customer journey with unmatched native ability to define, find, connect, and inspire audiences across all brand interactions.

Job Description

We are seeking a Paid Media Specialist to join our team. As a Paid Media Specialist, you will harbour a deep-rooted passion for developing clear and compelling responses to briefs by leveraging your industry insight and expertise in paid media.

Key Responsibilities
  • Maintain accurate and timely output and delivery.
  • Help to strengthen the profile of the Media team and drive team progression.
  • Analyse data to provide insights and recommendations.
  • Proactively seek out testing and tactical opportunities to recommend to clients.
  • Deliver remarkable client service to become a go-to Paid Media Specialist in media and an agency partner.
  • Deliver strategic opportunities to strategy teams and clients based on analysis coupled with keen marketing intelligence.
Requirements
  • Strong attention to detail and technical know-how.
  • Demonstrable experience in a hands-on role in media with expertise in campaign management, data analysis, web analytics, digital marketing performance metrics, and marketing intelligence.
  • Demonstrable experience in account and campaign design, setting up analytics, and analysing performance.
  • Proof of certifications/training in media are advantageous.
  • Work with key stakeholders to align business goals with marketing objectives, focussing on a strategic approach to media.
  • Analyse toolsets and provide recommendations.
  • Advanced MS Office Suite skills (especially Excel) and Google product suite.
  • Demonstrable experience with Google Data Studio (or similar).
About You

We are looking for individuals who have a passion for using data and technology to generate innovative solutions in media. The ideal candidate will have a senior level of experience and will be required to independently research, plan, implement and optimise campaigns across multiple clients.



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