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Strategic Brand Marketing Director

1 week ago

Johannesburg, Gauteng, South Africa Luelle Consulting Full time
Job Overview
An international brand in the FMCG space is seeking a seasoned Senior Brand Marketing Manager - FMCG to drive integrated consumer-centric brand activation through superior execution.

Responsibilities:
• Project Management
• Budget-free Innovation Pipeline
• Stakeholder relations (internal and external)
• Agency Management
• End-to-End Strategy Development

About Us
Luelle Consulting is an expert partner for businesses seeking to elevate their marketing strategies. With a focus on delivering impactful results, our team collaborates with clients to create innovative solutions tailored to their unique needs.

Duties & Responsibilities
• Develop and implement comprehensive brand activation plans, including leading alignment on brand pricing and promotions, distribution, and trade marketing strategies.
• Analyze and continuously adjust overall brand performance, ensuring optimal market presence.
• Drive media plans across relevant channels to effectively reach target audiences.
• Collaborate with Sales, Trade Marketing, Production, and Finance teams to ensure seamless operations.

Requirements
• Bachelor's degree in Marketing or related field
• 8+ years of portfolio management and brand activation experience
• Proven track record of leading successful marketing teams and collaborating with external agencies.