Brand Strategy Executive
3 days ago
About the Company:
Publicis Groupe is a leading global marketing and advertising agency. We are committed to creating innovative solutions for our clients, driving business growth through effective brand strategy and customer engagement.
Job Description:
We are seeking a highly skilled Senior Account Director to lead our client relationships and drive business growth. The ideal candidate will have a minimum of 5 years' experience in account management, with a strong background in digital marketing and strategic planning.
Key Responsibilities:
- Client Partnership: Develop and maintain strong relationships with key decision-makers, providing strategic guidance and support to drive business growth.
- Digital Campaign Management: Develop and execute comprehensive digital marketing strategies across social media, email, and search engine optimization (SEO).
- Cross-Functional Team Leadership: Collaborate with internal stakeholders, including creative, media, and analytics teams, to deliver integrated marketing campaigns that meet client objectives.
- Performance Analysis: Track campaign performance, analyzing data to optimize future initiatives and improve return on investment (ROI).
Requirements:
- Experience: Minimum 5 years' experience in account management, with a focus on digital marketing and strategic planning.
- Education: Tertiary qualification in Marketing or a related field, with digital certification an asset.
- Skills: Strong understanding of digital platforms, technical requirements, and production needs; excellent project management skills; ability to think commercially and understand ROI.
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