Brand Strategy Executive

3 days ago


Johannesburg, Gauteng, South Africa Publicis Groupe Full time

About the Company:

Publicis Groupe is a leading global marketing and advertising agency. We are committed to creating innovative solutions for our clients, driving business growth through effective brand strategy and customer engagement.

Job Description:

We are seeking a highly skilled Senior Account Director to lead our client relationships and drive business growth. The ideal candidate will have a minimum of 5 years' experience in account management, with a strong background in digital marketing and strategic planning.

Key Responsibilities:

  • Client Partnership: Develop and maintain strong relationships with key decision-makers, providing strategic guidance and support to drive business growth.
  • Digital Campaign Management: Develop and execute comprehensive digital marketing strategies across social media, email, and search engine optimization (SEO).
  • Cross-Functional Team Leadership: Collaborate with internal stakeholders, including creative, media, and analytics teams, to deliver integrated marketing campaigns that meet client objectives.
  • Performance Analysis: Track campaign performance, analyzing data to optimize future initiatives and improve return on investment (ROI).

Requirements:

  • Experience: Minimum 5 years' experience in account management, with a focus on digital marketing and strategic planning.
  • Education: Tertiary qualification in Marketing or a related field, with digital certification an asset.
  • Skills: Strong understanding of digital platforms, technical requirements, and production needs; excellent project management skills; ability to think commercially and understand ROI.

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