Manager: Brand and Marketing Communications
6 days ago
Fintech is entering a new phase where operational and commercial excellence has become critical for success. We at MTN believe this is a game changer in terms of our business strategy. We are looking at an incumbent to join us as we build a successful business together.
As part of your portfolio as Manager: Brand and Marketing Communications, you will be:
- The Manager: Brand and Marketing Communication is responsible for supporting in shaping and safeguarding MTN Fintech's brand reputation by strategically communicating its narrative to enhance stakeholder sentiment.
- This role ensures alignment, adoption, and execution of Group Fintech's brand strategy, brand campaigns, and initiatives across its footprint.
- By collaborating with OPCOs, enablement functions, product verticals, and partner agencies, the incumbent drives consistent and compelling brand messaging.
- With a proactive approach to reputation management and strategic communications, they ensure effective engagement, performance outcomes, and market trust in MTN Fintech's innovation and leadership.
- Assist in the development and execution of Brand and MarComms GTM frameworks for FINTECH.
- Define principles and support Operating Companies in implementing go-to-market strategies for various products/services.
- Align strategies with business objectives, considering market trends, competitive landscape, and customer insights.
- Provide input to review and update brand playbooks based on feedback and evolving market needs.
- Leverage market and consumer insights to support GTM plans and campaigns, using data from internal and external sources.
- Conduct market research, analyse consumer behaviour, identify target audiences, and develop engagement plans.
- Gather and analyse data on consumer preferences, market trends, and competitor activity to inform marketing strategies.
- Collaborate with Group Fintech Vertical teams and other departments to adapt and implement brand playbooks at the operational level.
- Coordinate with Operating Companies across MTN Fintech footprint to ensure consistent brand initiatives and campaigns.
- Support the development of tools and dashboards to track the adoption and effectiveness of Brand and MarComms initiatives.
- Develop and execute marketing plans that identify target markets, marketing channels, and promotional strategies.
- Optimize campaigns to maximize ROI and achieve business goals where required.
- Track and analyse key metrics using analytics tools to assess overall marketing campaign performance.
- Report and analyse brand performance concisely, focusing on required actions and opportunities.
- Provide regular reports and insights to the management team, identifying areas for improvement and making data-driven decisions.
- Manage internal and external stakeholders on projects related to role delivery.
- Collaborate with product development, commercial operations, risk and compliance and any other team to align marketing efforts with overall business objectives.
The "Must-haves" we look for in an incumbent
- Minimum of 4-year Business/Commercial/Marketing Degree, or equivalent
- Post-graduate degree related to the marketing function, an advantage
- 6-10 years of brand and marketing management work experience in a multinational business environment (understanding of emerging markets advantageous)
- 3-5 years of experience in a supervisory/managerial role
- 2-3 years' experience in the services industry, especially financial services
- Experience in leading or active engagement in change/transformation (marketing) at an operational level (Advantageous)
- Experience in brand management with customer research, ideally in the financial services/mobile money sectors (Advantageous)
- Experience in continuous improvement through the implementation of best practices
What will give an edge to your application
Functional Knowledge of:
- E-commerce and electronic payment business
- Customer management platforms and systems
- Digital content, media and/or applications
- Digital marketing
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Brand strategy diagnosis, development, design and execution
- Client relationship management
- Go-to-market strategy and execution
- Knowledge of website analytics tools
- Business performance management/measurement/improvement and reporting
- Business Activity Benchmarking/Survey
Closing date: 13 March 2025. Late applications will not be accepted.
Should you not hear from us within two weeks of the closing date, consider your application unsuccessful.
Ready to make and drive the change with us. Apply now
Seniority levelMid-Senior level
Employment typeFull-time
Job functionMarketing
IndustriesFinancial Services and Telecommunications
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