Brand Manager

2 weeks ago


Johannesburg, Gauteng, South Africa African Ambition Full time

Brand Manager
Location: JHB
Basic: R850 000 PA


We are all about striving for a wholesome consumer experience. We are on
the lookout for a brand manager, who will make a customers purchase
journey enriching. Being someone who will shape the brand image, we are
hiring a brand specialist who will understand consumer insights and execute
marketing campaigns as per what the consumers want. Our ideal candidate is
a strategic brand manager, who can build brand awareness while augmenting
the brand value and the overall profitability of the company.


Objectives of this role

  • Understanding the behaviour of the target audience and acting as a brand solutions manager.
  • Expand the brand image and market share and improve the overall brand perception, by being a brand identity manager.
  • Maintain budgets, predict market trends and sales, along with assessing KPI and ROI.
  • Increase product sales by acting as a sales brand manager, by integrating perfectly with the sales team.
  • Lead brand campaigns by collaborating with teams across different verticals such as sales, marketing, creative, legal, and so on.

Responsibilities

  • Conduct market studies and identify opportunities by being a diligent marketing brand specialist.
  • Undertake brand reputation projects and figure out the brand positioning.
  • Design brand communication strategies along with the brand director and use the right media to communicate them.
  • Adhere to established budgets, estimates and performance indicators.
  • Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs.
  • Devise further growth strategies, and implement them from a brand innovation managers point of view.


Preferred skills and qualifications

  • Bachelors degree in business, marketing, or related fields
  • 5 years of experience.
  • Perspective to see marketing from a global brand specialists point of view that aids expansion and growth.
  • Ability to think creatively and work cross-functionally within the brand manager job scope.

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