Digital Marketing Insights Analyst

4 weeks ago

Cape Town, Western Cape, South Africa Betway Group Full time

Excel in your career with Betway Group, a leading digital gaming company, as a Digital Marketing Insights Analyst.

We are seeking a skilled professional to join our team and contribute to our mission of creating extraordinary experiences for our customers. As a key member of our marketing team, you will play a crucial role in driving business growth through data-driven insights and strategic decision-making.

With a strong analytical mindset and excellent communication skills, you will work closely with cross-functional teams to develop and implement marketing strategies that deliver results. Your expertise in data analytics, combined with your ability to effectively communicate complex ideas, will be essential in helping us achieve our goals.

As a Digital Marketing Insights Analyst, you will be responsible for:

  • Conducting in-depth analysis of marketing campaigns' performance, including acquisition KPIs, RoAS, conversion rates, and retention metrics
  • Generating reports and dashboards that provide insights into campaign and marketing channel performance and communicating findings to key stakeholders
  • Designing and conducting incrementality testing initiatives to gain a deeper understanding of the impact of various marketing channels and promotional campaigns on business outcomes
  • Working closely with other marketing team members and country teams to develop and implement marketing strategies
  • Supporting business in building marketing attribution models and media mix models and deriving insight from those for optimized budget allocations
  • Staying up-to-date on the latest marketing trends, technologies, and best practices

This is an exciting opportunity to work with a talented team and contribute to the growth and success of a leading digital gaming company. If you are a motivated and detail-oriented individual with a passion for data analysis and marketing strategy, we encourage you to apply.

Join us at Betway Group and take the first step towards a rewarding career in digital marketing. With a competitive salary of $80,000 - $110,000 per year, you will have the opportunity to grow professionally and financially while working with a dynamic team that values innovation and collaboration.

Our comprehensive benefits package includes:

  • A generous salary range with opportunities for bonuses and promotions
  • A robust learning and development program to support your career growth
  • A supportive and inclusive work environment that values diversity and creativity
  • Access to cutting-edge technology and tools to drive your productivity and efficiency
  • Flexible working arrangements to balance your work and personal life

At Betway Group, we believe in the importance of continuous learning and professional development. We offer a range of training programs and resources to help you build your skills and advance your career. Our employees are encouraged to take ownership of their learning and development, and we provide opportunities for career progression and advancement based on individual performance and potential.

Don't miss this chance to join a dynamic team and make a meaningful contribution to the growth and success of a leading digital gaming company. Apply now to become a Digital Marketing Insights Analyst at Betway Group

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