Digital Marketing Strategist

4 days ago


Cape Town, Western Cape, South Africa NexChapter Recruitment Full time

We are seeking a highly skilled Digital Marketing Strategist to join our team at NexChapter Recruitment.

About the Role

This is a full-time position that will involve developing, executing, and managing various digital marketing strategies to increase brand awareness, drive traffic, and generate leads through multiple digital channels.

The ideal candidate will have a strong understanding of SEO principles, website optimization, and digital marketing tools such as Google Analytics, Hootsuite, SEMrush, and Mailchimp.

Key Responsibilities
  • Develop and execute digital marketing strategies that align with the company's overall business objectives.
  • Support the creation and execution of digital campaigns across multiple channels, including social media, email, SEO, and paid media.
  • Contribute to brainstorming and executing digital campaigns, collaborating with graphic designers and video producers to create high-quality digital assets.
Social Media Marketing
  • Manage the company's presence across social media platforms such as LinkedIn, Facebook, Instagram, and Twitter.
  • Schedule posts, track engagement, and implement strategies to grow and engage the audience.
Search Engine Optimization (SEO)
  • Conduct keyword research and optimize content to improve organic search rankings.
  • Regularly monitor website analytics to track performance and make necessary adjustments.
Email Marketing
  • Develop and execute email marketing campaigns for property updates, newsletters, and promotional content.
  • Track performance metrics, segment audiences, and optimize campaigns to increase engagement.
Paid Digital Advertising
  • Assist with the management of paid campaigns across Google Ads, LinkedIn Ads, and Facebook Ads.
  • Monitor and optimize paid campaigns to ensure maximum return on investment (ROI).
Data Analysis & Reporting
  • Track and report on the performance of digital marketing initiatives using tools like Google Analytics and social media insights.
  • Analyze data and provide actionable insights to optimize ongoing campaigns.
Salary and Benefits

We offer a competitive salary of $60,000 - $80,000 per year, depending on experience, plus a comprehensive benefits package, including health insurance, 401(k) matching, and paid time off.



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