Digital Acquisition Strategist

2 weeks ago


Cape Town, Western Cape, South Africa Initiate International Full time
Marketing Performance Analyst Job in Cape Town

 

We are seeking a skilled Marketing Performance Analyst to join our team at Initiate International in Cape Town. As a key member of our data-centric team, you will be responsible for optimizing customer acquisition efforts across digital and traditional channels.

This role is all about turning data into actionable insights, ensuring marketing spend delivers the best possible return, and shaping strategic decisions. Working closely with the acquisition, product, and analytics teams, your focus will be on maximizing ROI from paid media, SEO, affiliate programs, and other key acquisition sources.

Your key responsibilities as the Marketing Performance Analyst will include:

  • Diving deep into data from PPC, SEO, affiliate marketing, paid social, and display advertising channels.
  • Measuring and evaluating campaigns using CPA, ROAS, and FTD% to ensure every cent spent brings results.


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