Digital Marketing Specialist
4 weeks ago
Armstrong Appointments is seeking a Digital Marketing Analyst to join our team in Cape Town. The ideal candidate will be a subject matter expert on digital measurement, web analysis, and conversion rate optimization, with a good understanding of the media ecosystem, particularly Google Marketing Platform and social media.
Main Responsibilities:
- Implement and maintain Google Tag Manager, ensuring accurate and efficient data collection.
- Set up and configure Google Analytics 4, providing actionable insights for marketing decision-making.
- Develop reporting views in Google Analytics and dashboards in Google Data Studio, utilizing various data sources to support marketing strategies.
- Integrate Google BigQuery with Google Analytics and Looker Studio, enabling data-driven decision-making.
- Prepare business reports to surface actionable insights, driving business growth and improvement.
Requirements:
- Degree in Marketing, Business Management, or Statistics.
- Minimum 3 years of experience in digital analytics environments.
- Experience working with retail clients and e-commerce platforms.
- Extensive experience with web analytics and reporting platforms, including Google Analytics, Search Console, Facebook Analytics, and Google Data Studio.
- Proven expertise in Google Analytics Reporting, including attribution reporting and advanced implementations.
- Ability to utilize BigQuery as a data source.
- Knowledge of analysis techniques for Big Data, Data Integration, Data Warehousing, and Google Cloud is a plus.
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