Commercial Director
7 days ago
Job Description
Key ResponsibilitiesThe Commercial Lead will be responsible for driving commercial growth and market position through effective strategic planning and campaign management.
This includes developing and implementing integrated commercial strategies that enable the brand to compete in the markets and grow market share.
The role also involves managing and overseeing the baselining of commercial objectives, effectiveness of sales, brand drivers and retention efforts.
Liaising with management, marketing, sales, and production teams to drive efficiencies offline and online efforts to grow market share is another key responsibility.
Additionally, establishing targeted internal and industry partnership networks, monitoring key marketing metrics and developing commercial models are crucial aspects of the role.
Evaluating data, contact trends and key customer behaviour across all contact channels to provide clear insight and recommendations for further commercial opportunities is an essential part of the job.
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