Media Buying Strategist

3 weeks ago


Cape Town, Western Cape, South Africa Sagan Full time
About the Role

We are seeking an experienced Digital Advertising Buyer to plan and execute media buying strategies across various channels, optimizing campaigns to achieve maximum ROI and contribute to the overall marketing goals.

Key Responsibilities
  • Develop Media Buying Plans: Create and manage media buying plans for digital and traditional platforms to maximize ROI.
  • Negotiate with Vendors: Negotiate rates and contracts with media vendors to ensure cost-effective solutions.
  • Campaign Performance Monitoring: Monitor campaign performance and adjust strategies as needed to achieve desired results.
  • Data Analysis: Analyze data to inform future media buying decisions and optimize campaign performance.
  • Creative Collaboration: Collaborate with the creative team to ensure ad effectiveness and maximize ROI.
  • Industry Trend Awareness: Stay informed on industry trends and new advertising opportunities to stay ahead in the fast-paced world of advertising.
Requirements
  • Education: Bachelor's degree in Marketing, Advertising, or a related field.
  • Experience: 5+ years of experience in media buying and planning, with a proven track record of successful media campaigns.
Skills and Qualifications
  • Negotiation and Analytical Skills: Strong negotiation and analytical skills to effectively manage media buying operations.
  • Media Buying Software Proficiency: Proficiency in media buying software and analytics tools to optimize campaign performance.
  • Communication and Relationship-Building Abilities: Excellent communication and relationship-building abilities to work effectively with vendors and internal teams.
  • Multi-Tasking Ability: Ability to manage multiple campaigns simultaneously while maintaining high-quality results.
About Sagan

Sagan is an exclusive membership community that bridges the gap between global talent and US-based businesses. We connect candidates from vibrant regions with leading American companies, offering a world of career possibilities.

The estimated salary for this role is $80,000 - $110,000 per year, depending on experience and qualifications. If you are a strategic thinker with a deep understanding of the media landscape, we encourage you to apply.



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