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Global Media Strategist

2 months ago

Cape Town, Western Cape, South Africa Sagan Full time
About the Role

At Sagan, we're on a mission to connect global talent with US-based businesses, and we need your expertise to help us achieve this goal. As a seasoned Digital Advertising Buyer, you'll play a crucial role in planning and executing media buying strategies across various channels.

We're looking for someone who's passionate about staying ahead in the fast-paced world of advertising, with a proven track record of successful media campaigns. If you're a strategic thinker with a deep understanding of the media landscape, we want to hear from you.

Key Responsibilities
  • Media Buying Planning: Develop and manage media buying plans for digital and traditional platforms, ensuring maximum ROI and alignment with our overall marketing goals.
  • Negotiation and Contract Management: Negotiate rates and contracts with media vendors, leveraging your strong negotiation and analytical skills to secure the best deals.
  • Campaign Performance Monitoring: Continuously monitor campaign performance and adjust strategies as needed to optimize results.
  • Data Analysis: Analyze data to inform future media buying decisions, staying up-to-date with industry trends and new advertising opportunities.
  • Collaboration and Communication: Collaborate with the creative team to ensure ad effectiveness and communicate regularly with stakeholders to keep them informed of progress.
Requirements
  • Education: Bachelor's degree in Marketing, Advertising, or related field.
  • Experience: 5+ years of experience in media buying and planning, with a proven track record of successful media campaigns.
  • Skillset: Strong negotiation and analytical skills, proficiency in media buying software and analytics tools, excellent communication and relationship-building abilities, and ability to manage multiple campaigns simultaneously.
Salary Information

The estimated salary range for this role is between $80,000 and $110,000 per year, depending on experience and qualifications.