Digital Media Strategist: Driving Business Growth
4 days ago
**Job Title:** Digital Media Strategist: Driving Business Growth
**Estimated Salary:** R850,000 - R1,200,000 per annum
At ShopriteX, we are seeking a highly skilled Digital Media Strategist to join our team. As a key member of our marketing department, you will be responsible for driving business growth through the effective use of paid digital advertising channels.
**Role Purpose:** The successful candidate will create, manage, and optimize paid advertising campaigns across various platforms, including Google Ads, Meta Ads, DV360, TikTok, and more. You will maximize ad delivery efficiency and effectiveness through successful digital campaign execution.
**Key Responsibilities:
- Develop and execute comprehensive digital media strategies to drive business growth
- Create and manage paid advertising campaigns across multiple platforms
- Optimize ad delivery and effectiveness through data-driven insights
- Collaborate with creative, strategy, and technology teams to implement integrated ad campaigns
- Build strong relationships with internal and external stakeholders to deliver digital campaign plans
- Evaluate campaign effectiveness and provide recommendations for optimization
**Qualifications and Experience:
- Degree or Diploma in Marketing, Advertising, Media, or related field
- 3+ years of experience in paid media advertising or digital campaign management
- Proven track record of delivering successful digital campaigns across multiple touchpoints and channels
- Proficiency in paid advertising tools (AdWords, Google Ads, DV360, Meta, TikTok, tracking, and verification tools)
**Benefits:
- Ongoing training and development opportunities
- Collaborative and dynamic work environment
- Competitive salary and benefits package
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