Customer Engagement Strategist
1 month ago
Unlock the Power of Customer Retention with Initiate International
Company OverviewWe are a leading company in the sports betting industry, dedicated to delivering thrilling and rewarding experiences for our customers. As we continue to grow, we're seeking a dynamic and experienced CRM Manager to drive our customer engagement strategies.
About the RoleThis is an exciting opportunity to join our team as a Customer Engagement Strategist. Your mission will be to create unforgettable customer experiences by designing and executing multi-channel campaigns that inspire loyalty and excitement. You'll leverage your deep understanding of data and personalization to keep our players engaged.
Key Responsibilities- Develop innovative CRM strategies to enhance player retention, engagement, and reactivation across various channels.
- Own the entire campaign lifecycle, from segmentation and messaging to performance tracking and optimization.
- Craft personalized customer journeys using behavioral data and insights to create tailored experiences.
- Collaborate with cross-functional teams in marketing, product, and data to align CRM efforts with business objectives.
- Monitor and optimize key metrics like player lifetime value (LTV), churn, and reactivation rates.
The estimated salary for this role is $80,000 - $120,000 per year, depending on experience. We offer a competitive compensation package, including flexible working conditions, employee benefits, and opportunities for career progression.
Requirements and Qualifications- 3-5 years of CRM experience in sports betting or online gaming.
- Expertise in CRM tools, customer segmentation, and multi-channel campaign management.
- Proven success in boosting customer engagement and retention metrics.
- Strong analytical skills with the ability to translate data into actionable strategies.
We're a vibrant and innovative company that values collaboration and creativity. If you're a strategic thinker with a passion for sports betting and a flair for CRM tools, this is the role for you.
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