Customer Engagement Strategist

1 month ago


Sandton, South Africa Initiate International Full time

Unlock the Power of Customer Retention with Initiate International

Company Overview

We are a leading company in the sports betting industry, dedicated to delivering thrilling and rewarding experiences for our customers. As we continue to grow, we're seeking a dynamic and experienced CRM Manager to drive our customer engagement strategies.

About the Role

This is an exciting opportunity to join our team as a Customer Engagement Strategist. Your mission will be to create unforgettable customer experiences by designing and executing multi-channel campaigns that inspire loyalty and excitement. You'll leverage your deep understanding of data and personalization to keep our players engaged.

Key Responsibilities
  • Develop innovative CRM strategies to enhance player retention, engagement, and reactivation across various channels.
  • Own the entire campaign lifecycle, from segmentation and messaging to performance tracking and optimization.
  • Craft personalized customer journeys using behavioral data and insights to create tailored experiences.
  • Collaborate with cross-functional teams in marketing, product, and data to align CRM efforts with business objectives.
  • Monitor and optimize key metrics like player lifetime value (LTV), churn, and reactivation rates.
Salary and Benefits

The estimated salary for this role is $80,000 - $120,000 per year, depending on experience. We offer a competitive compensation package, including flexible working conditions, employee benefits, and opportunities for career progression.

Requirements and Qualifications
  • 3-5 years of CRM experience in sports betting or online gaming.
  • Expertise in CRM tools, customer segmentation, and multi-channel campaign management.
  • Proven success in boosting customer engagement and retention metrics.
  • Strong analytical skills with the ability to translate data into actionable strategies.
About Us

We're a vibrant and innovative company that values collaboration and creativity. If you're a strategic thinker with a passion for sports betting and a flair for CRM tools, this is the role for you.



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