Senior CRM Retention Strategist

5 days ago


Sandton, South Africa Initiate International Full time
Job Summary

We are seeking a highly skilled Senior CRM Retention Strategist to join our dynamic team at Initiate International in Johannesburg. As a key member of our retention marketing department, you will play a vital role in enhancing player engagement, retention, and loyalty.

Key Responsibilities
  • Collaborate with cross-functional teams to develop and execute retention strategies aligned with business objectives.
  • Analyze player data to create tailored retention approaches based on regional preferences and behaviors.
  • Design and implement multi-channel campaigns to boost engagement and drive revenue growth.
  • Work closely with product development and customer support teams to ensure seamless user experiences across all touchpoints.
  • Optimize data systems to track player interactions and preferences.
Requirements
  • Proven experience in the gambling industry, with a strong understanding of regulatory requirements and compliance related to responsible gambling.
  • Expertise in multi-channel marketing, with knowledge of CRM software such as Optimove, XP, and Smartico.
  • Strong communication and problem-solving skills, with the ability to work effectively in a fast-paced environment.
Estimated Salary

R650,000 - R850,000 per annum, depending on experience.



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