Digital Marketing Optimization Specialist

3 weeks ago


Cape Town, Western Cape, South Africa Initiate International Full time

We are seeking a highly skilled Conversion Specialist to join our team at Initiate International in Cape Town. This exciting opportunity is focused on optimizing and managing conversion rates for marketing campaigns, utilizing in-depth analysis and testing to identify the most effective strategies aimed at improving acquisition conversions.

A successful candidate will have a proven track record of driving conversion improvements across various industries and possess a portfolio of successful campaigns. As a key member of our marketing team, you will be responsible for developing marketing strategies aimed at increasing sales conversions, utilizing digital marketing tools and platforms to manage multiple accounts, providing feedback to the marketing team on sales funnels and conversion performance, and assisting in creating and managing effective marketing campaigns.

The ideal candidate will have a solid understanding of key concepts such as A/B testing and web analytics, as well as proficiency in using tools like Google Analytics or HubSpot for conversion tracking. Experience with Content Management Systems (CMSs) like WordPress is also highly valued.

This role involves working closely with our marketing team to develop and implement data-driven marketing strategies that drive results. You will be expected to actively participate in strategic marketing and digital profiling sessions, train marketing team members on conversion optimization techniques, monitor key performance metrics, and ensure conversion rates are optimized.

To be successful in this role, you will require excellent critical thinking, attention to detail, and communication skills. If you are passionate about optimizing conversion rates and have a track record of impressive results, we encourage you to apply.

Requirements

We are looking for candidates with a strong background in digital marketing, preferably with a Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication. A minimum of 3 years' experience in a marketing conversion or digital marketing role is required, along with technical expertise in digital marketing.

The estimated salary for this role is approximately R850,000 - R1,200,000 per annum, depending on experience and qualifications.



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