Conversion Rate Optimization Specialist
1 month ago
A dynamic opportunity has arisen for a Conversion Rate Optimization Specialist to join our team at Initiate International in Cape Town. As a key member of our marketing team, you will be responsible for optimizing and managing conversion rates for marketing campaigns.
This role involves conducting in-depth analysis and testing to identify the most effective strategies aimed at improving acquisition conversions. The ideal candidate will be deeply passionate about digital marketing, with a solid understanding of key concepts such as A/B testing and web analytics.
Key Responsibilities:
- Develop marketing strategies aimed at increasing sales conversions.
- Utilize digital marketing tools and platforms to manage multiple accounts.
- Provide feedback to the marketing team on sales funnels and conversion performance.
- Assist in creating and managing effective marketing campaigns.
- Actively participate in strategic marketing and digital profiling sessions.
- Train marketing team members on conversion optimization techniques.
- Monitor key performance metrics and ensure conversion rates are optimized.
- Conduct performance tests, including A/B testing, bottleneck analysis, and usability testing.
- Report on key performance indicators and explain conversion results to management.
- Ensure all marketing content adheres to conversion optimization best practices.
Requirements:
- Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication.
- Minimum of 3 years' experience in a marketing conversion or digital marketing role.
- Proficiency in using tools like Google Analytics or HubSpot for conversion tracking.
- Experience with Content Management Systems (CMSs) like WordPress.
- Strong customer-centric and goal-driven mindset.
- Comprehensive knowledge of conversion enhancement practices, including copywriting, UX, and web analytics.
- Technical expertise in digital marketing.
- Excellent critical thinking, attention to detail, and communication skills.
Initiate International is a leading company in the digital marketing space, and we are looking for a talented Conversion Rate Optimization Specialist to join our team. If you are passionate about optimizing conversion rates and have a track record of impressive results, we want to hear from you. Apply today and let's transform the future of marketing together.
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