Digital Marketing Optimizer
1 month ago
We are seeking a highly skilled Digital Marketing Optimizer to join our team at Initiate International in Cape Town. This is a dynamic opportunity for someone passionate about driving marketing success through data-driven strategies.
About the RoleThe successful candidate will be responsible for developing and implementing marketing strategies aimed at increasing sales conversions, managing multiple digital marketing accounts, and providing valuable insights to the marketing team on sales funnels and conversion performance.
Main Responsibilities- Design and execute marketing campaigns to boost sales conversions
- Analyze data using digital marketing tools and platforms to identify areas of improvement
- Collaborate with the marketing team to develop effective marketing strategies
- Conduct A/B testing, bottleneck analysis, and usability testing to optimize conversion rates
- Maintain accurate records of key performance metrics and provide regular reports to management
- Bachelor's degree in Marketing, Digital Marketing, or a related field
- Minimum 3 years of experience in a marketing conversion or digital marketing role
- Proficiency in using tools like Google Analytics or HubSpot for conversion tracking
- Excellent critical thinking, attention to detail, and communication skills
- Strong customer-centric and goal-driven mindset
As a Digital Marketing Optimizer at Initiate International, you can expect a competitive salary of R350,000 per annum, commensurate with your experience and qualifications.
About UsInitiate International is a leading global company dedicated to helping businesses succeed in the digital age. Our mission is to empower entrepreneurs and businesses to achieve their goals through innovative digital solutions.
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