Digital Marketing Optimization Specialist
2 months ago
Key Responsibilities:
- Develop and implement data-driven marketing strategies to enhance sales conversions.
- Utilize digital marketing tools and platforms to manage multiple accounts and optimize performance.
- Provide actionable insights and feedback to the marketing team on sales funnels and conversion performance.
- Collaborate with the marketing team to create and manage effective marketing campaigns.
- Participate in strategic marketing and digital profiling sessions to drive business growth.
- Train marketing team members on conversion optimization techniques and best practices.
- Monitor key performance metrics and ensure conversion rates are optimized.
- Conduct performance tests, including A/B testing, bottleneck analysis, and usability testing.
- Report on key performance indicators and provide recommendations for improvement.
Requirements:
- Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication.
- Minimum of 3 years' experience in a marketing conversion or digital marketing role.
- Proficiency in using tools like Google Analytics or HubSpot for conversion tracking.
- Experience with Content Management Systems (CMSs) like WordPress.
- Strong customer-centric and goal-driven mindset.
- Comprehensive knowledge of conversion enhancement practices, including copywriting, UX, and web analytics.
- Technical expertise in digital marketing.
- Excellent critical thinking, attention to detail, and communication skills.
About Initiate International:
Initiate International is a leading company in the digital marketing industry, dedicated to helping businesses achieve their goals through data-driven marketing strategies. We are seeking a highly skilled Conversion Specialist to join our team and contribute to our mission of driving marketing success.
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