Digital Marketing Optimization Specialist

2 months ago


Cape Town, Western Cape, South Africa Initiate International Full time

Key Responsibilities:

  • Develop and implement data-driven marketing strategies to enhance sales conversions.
  • Utilize digital marketing tools and platforms to manage multiple accounts and optimize performance.
  • Provide actionable insights and feedback to the marketing team on sales funnels and conversion performance.
  • Collaborate with the marketing team to create and manage effective marketing campaigns.
  • Participate in strategic marketing and digital profiling sessions to drive business growth.
  • Train marketing team members on conversion optimization techniques and best practices.
  • Monitor key performance metrics and ensure conversion rates are optimized.
  • Conduct performance tests, including A/B testing, bottleneck analysis, and usability testing.
  • Report on key performance indicators and provide recommendations for improvement.

Requirements:

  • Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication.
  • Minimum of 3 years' experience in a marketing conversion or digital marketing role.
  • Proficiency in using tools like Google Analytics or HubSpot for conversion tracking.
  • Experience with Content Management Systems (CMSs) like WordPress.
  • Strong customer-centric and goal-driven mindset.
  • Comprehensive knowledge of conversion enhancement practices, including copywriting, UX, and web analytics.
  • Technical expertise in digital marketing.
  • Excellent critical thinking, attention to detail, and communication skills.

About Initiate International:

Initiate International is a leading company in the digital marketing industry, dedicated to helping businesses achieve their goals through data-driven marketing strategies. We are seeking a highly skilled Conversion Specialist to join our team and contribute to our mission of driving marketing success.



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