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CRM Marketing Strategist

2 months ago

Cape Town, Western Cape, South Africa Parvana Full time
About Parvana:
This forward-thinking property development brand aims to highlight the joys of urban living. Founded on the principles of design excellence, sustainability, and community enrichment, their developments boast beautiful and intuitively designed apartments situated in thriving neighbourhoods. As a team member, you'll actively contribute to cutting-edge, high-scale projects, making a significant impact on the company's growth and your own career. The hospitality arm of this renowned property developer is rapidly expanding, managing two buildings with three more to be incorporated by year-end. On track to oversee 200 units by 2025, the team aims to redefine hospitality management with ambitious expansion plans.

Key Responsibilities:
  • Oversee the implementation of a CRM platform, ensuring accurate segmentation, data management, and insightful analysis of customer interactions.
  • Develop and implement dynamic CRM strategies to nurture contacts, guiding them through the sales funnel and converting them into loyal customers and referrals.
  • Monitor and analyze customer behavior to uncover trends and engagement opportunities.
  • Gain a deep understanding of customer personas, visitor journeys, funnels, CTAs, intent, and segmentation.
  • Provide regular feedback to the Head of Revenue, sharing insights on the performance of database marketing and newsletters.
  • Engage in social media management, website content management, email marketing, and paid media to drive business growth.

Requirements:
  • A relevant tertiary qualification would be beneficial.
  • Previous experience working in a digital content or marketing agency environment is advantageous.
  • Experience working with Canva, Asana, Google Docs, Dropbox, WordPress/Webflow.
  • Experience with Adobe Software would be beneficial.
  • Experience with HubSpot (or similar CRM) would be beneficial.

Job ID:
  • J104549

PS Even if you feel you don't have all the skills listed or if this spec isn't what you are looking for, feel free to send your CV as we probably have other opportunities that could interest you. For a more comprehensive and updated list of opportunities that we have on offer, do visit our website