Brand Strategist

2 months ago


Sandton, South Africa Initiate International Full time
Brand Strategist Job Description

Initiate International is seeking a talented Brand Strategist to join our team in Johannesburg. As a Brand Strategist, you will be responsible for developing and implementing effective brand strategies to enhance our client's market presence and engage their target audience.

Key Responsibilities:
  • Brand Strategy Development: Craft and execute comprehensive brand strategies that align with the company's goals and resonate with our target audience.
  • Market Research: Conduct thorough market research to identify trends, insights, and opportunities that inform brand positioning and strategy.
  • Brand Campaign Execution: Oversee the planning, development, and execution of brand campaigns across various channels, ensuring consistency and alignment with brand guidelines.
  • Collaboration: Work closely with cross-functional teams, including marketing, product development, and design, to ensure cohesive and impactful brand messaging.
  • Performance Monitoring: Monitor and analyze the performance of brand initiatives, using data-driven insights to refine strategies and improve outcomes.
  • Brand Guidelines: Develop and maintain brand guidelines to ensure consistency in visual and verbal communication across all touchpoints.
Requirements:
  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Experience: Minimum of 5 years of experience in brand strategy, brand management, or a similar role within the iGaming industry or a related field.
  • Industry Expertise: Must have experience working in MGA or UKGC markets.
  • Technical Skills: Proficiency in brand management software and tools, as well as familiarity with digital marketing platforms.
  • Soft Skills: Exceptional communication, analytical, and strategic thinking skills. Ability to work independently and as part of a team.

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