Lead Brand Strategist
1 month ago
Job Overview
Lead Brand Strategist
The Opportunity:
We are seeking a dynamic Lead Brand Strategist to join our team at Prodigious. This pivotal role is designed for an individual who possesses a strong passion for developing influential strategies, guiding prominent brands, and fostering a high-performing strategic team with a clear vision. This senior-level position offers significant visibility and entails collaboration with top-tier clients and industry leaders.
Key Responsibilities
- Serve as the strategic authority and brand guardian for a designated brand, working closely with the Managing Partner and Creative Director.
- Evaluate and respond to client requirements through a comprehensive understanding of brand and business strategy, ensuring ongoing engagement regarding their objectives.
- Leverage research to produce unique insights and deliver thorough analyses of research outcomes.
- Grasp the commercial implications of brand communication and the necessity of assessing effectiveness.
- Demonstrate knowledge of ATL, BTL, and digital marketing strategies to provide holistic solutions to clients.
- Collaborate with strategic peers at partner agencies to ensure alignment and clarity of strategies.
- Possess a robust understanding of digital transformation and marketing automation, working alongside specialists in these areas.
- Motivate the team to formulate a clear and impactful strategy rooted in commercial and consumer insights.
- Guide the team in comprehensively understanding client and consumer needs, exceeding the initial brief.
- Develop and collaborate on creative briefs, ensuring they are both inspiring and proactive.
- Craft and present persuasive strategies to clients, integrating relevant insights about target markets.
- Contribute to enhancing the customer experience and ensuring brand consistency.
- Oversee campaigns to ensure they adhere to the strategic vision.
- Elevate the quality of strategic deliverables across all client accounts.
- Encourage strategic innovation and thinking within the department and the agency as a whole.
- Lead and present strategic outcomes for new business initiatives.
- Stay informed about clients' brands and industries to position Prodigious as a thought leader.
- Address unconventional marketing challenges with creativity and resourcefulness.
- Apply strategic principles and structured thinking to address business development projects.
Qualifications / Experience
- 10+ years of experience in marketing, branding, or consulting communications.
- Relevant degree or diploma in marketing or communications.
- Hands-on experience with digital marketing tools and methodologies.
- Strong understanding of media strategy and planning.
- Experience in developing, managing, and presenting innovative solutions.
- Ability to create integrated cross-channel and content strategies.
- Experience in fast-moving consumer goods (FMCG) and African markets.
Personal Attributes
- Solution-focused
- Curious and inquisitive
- Adaptable to a dynamic work environment
- Collaborative team player
- Effective communicator
- Reliable and dependable
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