Content Strategist

1 month ago


Sandton, South Africa dentsu Full time
Job Title: Content Strategist

The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience.

Key Responsibilities:
  • Develops language and copy in short form and long form to establish the tonality of ideas.
  • Comprehends and understands brand continuity, brand guidelines and brand positioning.
  • Creatively supports the effective use of technology and its applications to solve business problems.
  • Contributes work to pitches.
  • Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration.
  • Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors.
  • Executes creative concepts together with Art Director at the direction of the creative director.

This role requires a deep understanding of brand messaging and the ability to develop compelling narratives that resonate with audiences. The ideal candidate will have a strong portfolio of work that showcases their ability to think creatively and develop innovative solutions to complex problems.


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