Strategic Brand Leader

1 month ago

Sandton, South Africa Initiate International Full time
Brand Strategist Job Description

Initiate International is seeking a talented Brand Strategist to join their team in Johannesburg. As a key member of the marketing team, you will be responsible for developing and implementing effective brand strategies to enhance our client's market presence and engage their target audience.

Key Responsibilities:
  • Develop and execute comprehensive brand strategies that align with the company's goals and resonate with our target audience.
  • Conduct thorough market research to identify trends, insights, and opportunities that inform brand positioning and strategy.
  • Oversee the planning, development, and execution of brand campaigns across various channels, ensuring consistency and alignment with brand guidelines.
  • Collaborate with cross-functional teams, including marketing, product development, and design, to ensure cohesive and impactful brand messaging.
  • Monitor and analyze the performance of brand initiatives, using data-driven insights to refine strategies and improve outcomes.
  • Develop and maintain brand guidelines to ensure consistency in visual and verbal communication across all touchpoints.
Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5 years of experience in brand strategy, brand management, or a similar role within the iGaming industry or a related field.
  • Must have experience working in MGA or UKGC markets.
  • Proficiency in brand management software and tools, as well as familiarity with digital marketing platforms.
  • Exceptional communication, analytical, and strategic thinking skills. Ability to work independently and as part of a team.

Initiate International is an equal opportunities employer and welcomes applications from qualified candidates. If you're a Brand Strategist with iGaming experience in Johannesburg and this sounds like you, please submit your resume for consideration.

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