Lead Brand Strategist

3 weeks ago


Sandton, South Africa Prodigious Full time

Job Overview

Lead Brand Strategist

The Opportunity:

We are seeking a Lead Brand Strategist to join our dynamic team at Prodigious. This pivotal role is designed for a seasoned strategist who is eager to craft meaningful campaigns, guide prominent brands, and shape a strategic vision within a collaborative environment. This senior-level position provides significant exposure and entails working closely with high-profile clients and industry experts.

Key Responsibilities

  • Serve as the primary strategic authority and brand guardian for a designated client, in collaboration with the Managing Partner and Creative Director.
  • Evaluate and respond to client requirements based on brand positioning and business objectives, ensuring ongoing dialogue regarding their needs.
  • Leverage research to uncover unique insights and deliver comprehensive analyses of findings.
  • Understand the commercial dynamics of brand communication and the necessity of measuring campaign effectiveness.
  • Possess knowledge of ATL, BTL, and digital marketing strategies to provide holistic solutions to clients.
  • Work alongside strategic partners at affiliated agencies to ensure cohesive strategy alignment.
  • Demonstrate a solid understanding of digital transformation and marketing automation, collaborating with experts in these areas.
  • Motivate the team to develop a clear and impactful strategy grounded in commercial and consumer insights.
  • Guide the team in comprehensively understanding client and consumer needs, exceeding the initial brief.
  • Craft and collaborate on inspiring creative briefs that are proactive and visionary.
  • Design and present compelling strategic proposals to clients, integrating relevant market insights.
  • Contribute to enhancing the customer journey and ensuring brand consistency.
  • Oversee campaigns to guarantee alignment with the strategic vision.
  • Elevate the quality of strategic deliverables across all client engagements.
  • Encourage innovative thinking and strategic development within the department and the agency.
  • Lead and present strategic outcomes for new business pitches.
  • Stay informed about client brands and industry trends to position Prodigious as a thought leader.
  • Address unique marketing challenges with creativity and resourcefulness.
  • Apply strategic methodologies and structured reasoning to advance business development initiatives.

Qualifications / Experience

  • 10+ years of experience in marketing, branding, or consulting communications.
  • Relevant degree or diploma in marketing or communications.
  • Proficient in online marketing tools and methodologies.
  • Strong grasp of media strategy and planning.
  • Experience in developing, managing, and showcasing creative solutions.
  • Ability to formulate cross-channel and content strategies.
  • Familiarity with FMCG and African markets.

Personal Attributes

  • Solution-focused
  • Curious and inquisitive
  • Adaptable to a fast-paced setting
  • Collaborative team player
  • Strong communicator
  • Reliable and dependable

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