Lead Brand Strategist
3 weeks ago
Job Overview
Lead Brand Strategist
The Opportunity:
We are seeking a Lead Brand Strategist to join our dynamic team at Prodigious. This pivotal role is designed for a seasoned strategist who is eager to craft meaningful campaigns, guide prominent brands, and shape a strategic vision within a collaborative environment. This senior-level position provides significant exposure and entails working closely with high-profile clients and industry experts.
Key Responsibilities
- Serve as the primary strategic authority and brand guardian for a designated client, in collaboration with the Managing Partner and Creative Director.
- Evaluate and respond to client requirements based on brand positioning and business objectives, ensuring ongoing dialogue regarding their needs.
- Leverage research to uncover unique insights and deliver comprehensive analyses of findings.
- Understand the commercial dynamics of brand communication and the necessity of measuring campaign effectiveness.
- Possess knowledge of ATL, BTL, and digital marketing strategies to provide holistic solutions to clients.
- Work alongside strategic partners at affiliated agencies to ensure cohesive strategy alignment.
- Demonstrate a solid understanding of digital transformation and marketing automation, collaborating with experts in these areas.
- Motivate the team to develop a clear and impactful strategy grounded in commercial and consumer insights.
- Guide the team in comprehensively understanding client and consumer needs, exceeding the initial brief.
- Craft and collaborate on inspiring creative briefs that are proactive and visionary.
- Design and present compelling strategic proposals to clients, integrating relevant market insights.
- Contribute to enhancing the customer journey and ensuring brand consistency.
- Oversee campaigns to guarantee alignment with the strategic vision.
- Elevate the quality of strategic deliverables across all client engagements.
- Encourage innovative thinking and strategic development within the department and the agency.
- Lead and present strategic outcomes for new business pitches.
- Stay informed about client brands and industry trends to position Prodigious as a thought leader.
- Address unique marketing challenges with creativity and resourcefulness.
- Apply strategic methodologies and structured reasoning to advance business development initiatives.
Qualifications / Experience
- 10+ years of experience in marketing, branding, or consulting communications.
- Relevant degree or diploma in marketing or communications.
- Proficient in online marketing tools and methodologies.
- Strong grasp of media strategy and planning.
- Experience in developing, managing, and showcasing creative solutions.
- Ability to formulate cross-channel and content strategies.
- Familiarity with FMCG and African markets.
Personal Attributes
- Solution-focused
- Curious and inquisitive
- Adaptable to a fast-paced setting
- Collaborative team player
- Strong communicator
- Reliable and dependable
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