Lead Marketing Strategist: Luxury Industry Expert
4 days ago
About the Role:
We are seeking a highly skilled and experienced Senior Marketing Manager to lead our marketing efforts in the luxury industry. The successful candidate will be responsible for developing and implementing comprehensive brand strategies, collaborating with internal teams and external agencies, and driving commercial and brand equity results.
Responsibilities:
• Collaborate with internal teams and external agencies to produce high-quality content and marketing materials that align with business objectives
• Develop and implement long-term brand strategies for key markets, ensuring consistency across all touchpoints
• Manage marketing budgets effectively, allocating resources to drive optimal brand performance
• Work closely with distributors to establish brand plans and execute quarterly initiatives
• Review and approve press releases and social media content to ensure brand cohesion and consistency
• Provide local teams with tools and executions to drive commercial and brand equity results
• Analyze marketing results to drive continuous improvement and supply best practices to the region
• Track competitive activity and performance in the market-place, evaluating long or short-term course corrections as needed
• Proactively develop and initiate initiatives to drive longer-term performance on smaller brands
• Support distributor brand managers across the portfolio, ensuring presentations and reports meet company standards
Requirements:
• Bachelor's degree in Marketing, Business Administration, or a related field
• Proven track record of developing and executing successful marketing strategies in the luxury industry
• Strong knowledge of the luxury/liquor industry (sales, marketing, business development)
• Solutions-driven, collaborative attitude, and ability to handle multiple workstreams simultaneously
• Proficient in Microsoft Excel, Outlook, Word, and PowerPoint
• Ability to flourish in a high-pressure, deadline-based environment requiring flexible working hours
Benefits:
• Competitive salary negotiable based on experience: R [insert estimated salary]
• Opportunity to join a dynamic team in the luxury industry
• Professional development and growth opportunities
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