Marketing Expert: Digital Category Growth Strategist

4 days ago


Cape Town, Western Cape, South Africa Ad Talent Full time
About Ad Talent

We are a leading South African online retailer seeking an experienced Marketing Expert: Digital Category Growth Strategist in Cape Town.

Job Description:

The role involves developing and implementing a social media paid content strategy that aligns with marketing objectives, integrating paid and organic efforts. You will be responsible for managing performance channels, reporting to internal and external stakeholders, and liaising with other departments to direct marketing priorities. The position requires building and maintaining relationships with commercial partners, advising on best practices across performance and organic media channels, and executing paid social media strategies for key business categories.

You will work closely with the Social Media Manager to align organic and paid strategies and campaigns across social media platforms. Additionally, you will execute all commercial paid campaigns as booked by the Advertising or Retail Marketing teams, implement campaign strategies (campaign setup, bidding strategy executions, and feedback loop) and A/B test across all performance marketing channels.

Requirements:

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