Marketing Strategist

2 days ago


Cape Town, Western Cape, South Africa Career Custodians Full time

Career Custodians is a leading local Tourism and Hospitality group where we go above and beyond to ensure exceptional experiences for our customers.

Job Overview

We are seeking an innovative and strategic Marketing Strategist to join our dynamic team. This role is pivotal in shaping the brand's identity and ensuring its message resonates across multiple platforms.

Key Responsibilities:
  • Campaign Strategy & Execution: Develop, execute, and manage marketing campaigns that align with the brand's vision and business goals.
  • Brand Management: Ensure consistent brand messaging across all channels, from digital platforms to print materials, maintaining the highest standards of visual and verbal communication.
  • Content Creation: Collaborate with the creative team to craft engaging content, including social media posts, blogs, email newsletters, and other marketing collateral.
  • Market Research: Conduct in-depth research to understand target audience trends, competitors, and emerging market opportunities.
  • Performance Analysis: Monitor and analyze the effectiveness of campaigns using metrics and data insights, adjusting strategies as needed to optimize performance.
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in brand management and campaign coordination.
  • Strong project management skills with the ability to juggle multiple campaigns at once.
  • Excellent written and verbal communication skills.
  • Creative mindset with a keen eye for detail.
  • Proficiency in marketing tools and analytics platforms.
Competencies / Skills:
  • Verbal Communication and Comprehension – Expert English Standard / Other languages an advantage
  • Cognition/thinking: Analysis/Reasoning / Strong Decision making & judgement skills
  • Personal effectiveness: Self-Management / Stress Tolerance / Attention to detail
  • Interaction with others: Influencing others - Leadership / Teamwork
  • Management qualities: Business Alignment / Strategic Vision / Team development experience

The estimated salary for this position is around $60,000 per annum, depending on location and experience.


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