Strategic Digital Marketing Director
1 month ago
Planet10 is a forward-thinking digital bank that's looking for an experienced Digital Marketing Manager to drive our digital marketing strategy and boost brand reach and engagement.
This senior role involves steering a dedicated campaign team responsible for content creation, social media campaigns, and digital design, ensuring a cohesive and innovative approach to our marketing efforts. You will also work closely with internal teams and external partners to ensure campaigns meet performance objectives.
- We are offering a competitive salary of $120,000 per annum, commensurate with your experience and qualifications.
You will be responsible for executing end-to-end digital marketing campaigns that are in harmony with our overarching digital marketing strategy and brand objectives, ensuring a cohesive brand narrative across all digital touchpoints. This includes oversight of website properties, SEO, content creation, social media campaigns, and digital design.
- Steer a dedicated campaign team towards achieving strategic goals.
- Work closely with internal teams and external partners to ensure campaigns meet performance objectives.
- Develop and implement creative digital marketing strategies that drive synergies and innovation within the team.
- Manage digital marketing budgets and costs effectively, ensuring maximum return on investment.
- Continually scan the digital marketing horizon for emerging trends and technologies, integrating innovative practices to maintain and expand our brand's digital footprint.
To be successful in this role, you will need:
- A minimum of 8 years of proven experience in digital marketing.
- Digital marketing certification (e.g., Google Analytics, Google Ads).
- Functional expertise in website management, including SEO, social media marketing, content marketing, and analytics.
- Experience with various Martech tools or capabilities including GA4, CRM, ESP, CMS, SEO, SEM, CDP, ORM.
- Strong analytical mindset with proficiency in utilizing digital analytics tools to drive marketing decisions.
- Innovative thinker with a proven track record in developing and implementing creative digital marketing strategies.
- Exceptional communication and project management skills, with the ability to thrive in a fast-paced and dynamic environment.
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