Strategic Digital Marketing Director

1 month ago


Cape Town, Western Cape, South Africa Planet10 Full time

Planet10 is a forward-thinking digital bank that's looking for an experienced Digital Marketing Manager to drive our digital marketing strategy and boost brand reach and engagement.

This senior role involves steering a dedicated campaign team responsible for content creation, social media campaigns, and digital design, ensuring a cohesive and innovative approach to our marketing efforts. You will also work closely with internal teams and external partners to ensure campaigns meet performance objectives.

  • We are offering a competitive salary of $120,000 per annum, commensurate with your experience and qualifications.
Key Responsibilities:

You will be responsible for executing end-to-end digital marketing campaigns that are in harmony with our overarching digital marketing strategy and brand objectives, ensuring a cohesive brand narrative across all digital touchpoints. This includes oversight of website properties, SEO, content creation, social media campaigns, and digital design.

  • Steer a dedicated campaign team towards achieving strategic goals.
  • Work closely with internal teams and external partners to ensure campaigns meet performance objectives.
  • Develop and implement creative digital marketing strategies that drive synergies and innovation within the team.
  • Manage digital marketing budgets and costs effectively, ensuring maximum return on investment.
  • Continually scan the digital marketing horizon for emerging trends and technologies, integrating innovative practices to maintain and expand our brand's digital footprint.
Requirements:

To be successful in this role, you will need:

  • A minimum of 8 years of proven experience in digital marketing.
  • Digital marketing certification (e.g., Google Analytics, Google Ads).
  • Functional expertise in website management, including SEO, social media marketing, content marketing, and analytics.
  • Experience with various Martech tools or capabilities including GA4, CRM, ESP, CMS, SEO, SEM, CDP, ORM.
  • Strong analytical mindset with proficiency in utilizing digital analytics tools to drive marketing decisions.
  • Innovative thinker with a proven track record in developing and implementing creative digital marketing strategies.
  • Exceptional communication and project management skills, with the ability to thrive in a fast-paced and dynamic environment.


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