Strategic Content Marketing Director

4 weeks ago

Cape Town, Western Cape, South Africa Fiskal Finance Full time
About the Strategic Content Marketing Director Position

A seasoned Content Marketing Manager will be responsible for developing and implementing inbound marketing strategies across various platforms, including blogs, social media, and lead generation. This role is ideal for a creative marketing professional with strong writing skills who wants to leverage their expertise in content development to drive business growth.

Key Responsibilities of the Strategic Content Marketing Director Include:
  • Content Strategy & Creation: Develop and execute compelling content strategies that engage audiences and drive results.
  • Social Media Management: Oversee and coordinate social media activities to enhance brand visibility, reach, and engagement.
  • SEO Collaboration: Collaborate closely with the SEO manager to optimize blog content for search engines and improve website ranking.
  • Website Content: Create and maintain engaging website copy that resonates with target audiences.
  • Email Marketing: Design and execute marketing emails that drive engagement, conversion, and customer loyalty.
  • Sales Collateral: Assist in the creation of impactful sales materials that support revenue growth.
  • Customer Case Studies: Develop compelling case studies that showcase success stories and thought leadership.
  • Cross-Functional Collaboration: Work closely with cross-functional teams to ensure cohesive execution and maximize impact.
  • Event Support: Help plan and produce collateral for industry events and tradeshows to enhance brand presence.
Requirements for the Strategic Content Marketing Director Role:
  • 5+ years of experience in a content marketing role within a B2B software or services company.
  • Experience in the Accounting/Financial Services industry is advantageous.
  • Fluent in spoken English.
  • Exceptional writing skills in English (subject to testing).

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