Digital Marketing Director

3 weeks ago


Cape Town, Western Cape, South Africa Ad Talent Full time

About Ad Talent

We are a rapidly growing fintech business that is changing the way people interact with finance.

Our team of experts is looking for a Digital Marketing Director to join us and help develop digital transformation strategies for our clients.

The ideal candidate will have previous experience in the Fintech, Banking, ecommerce industry and have previously worked in a digital agency.

Responsibilities:

  • Digital Acquisition Planning: Plan and manage digital acquisition activities for mobile app and website using platforms like SEM, social media, and display advertising.
  • Campaign Optimization: Collaborate with media agencies and specialist teams to optimize campaigns and control costs.
  • Vendor Management: Manage relationships with vendors, media agencies, and internal teams to meet acquisition goals.
  • Performance Measurement: Measure and report campaign performance against KPIs and ROI targets.
  • Data Analysis: Analyse trends to optimize spend and performance based on data insights.
  • Fraud Monitoring: Conduct fraud monitoring for acquisition campaigns and take corrective actions.
  • A/B Testing: Plan and execute A/B testing to enhance campaign and creative performance.
  • New Channel Suggestion: Suggest new digital channels for efficient user acquisition.
  • Social Media Strategy: Lead social media strategy and performance marketing initiatives.
  • Technical Implementation: Oversee technical back-end processes for campaign implementation and tracking.

Requirements:

  • Experience: Previous experience in the Fintech, Banking, ecommerce industry and have previously worked in a digital agency.

Estimated Salary: $120,000 - $150,000 per year



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