Strategic Digital Marketing Expert

2 weeks ago


Cape Town, Western Cape, South Africa Hangar49 Full time

Company Overview:

Hangar49 is a dynamic and innovative company seeking an experienced Strategic Digital Marketing Expert to join our team.

Estimated Salary: R 250,000 - R 350,000 per annum

Job Description:

We are looking for a highly skilled digital marketing professional to lead our outreach efforts and develop comprehensive strategies that drive engagement and lead generation. The ideal candidate will possess a deep understanding of business development through digital channels, including LinkedIn engagement.

Key Responsibilities:

  • Digital Marketing Strategy: Develop and implement innovative digital marketing strategies that align with client goals across various industries.
  • Market Analysis: Analyze market trends and adapt strategies to maximize engagement and lead generation.
  • Team Leadership: Lead and mentor the outreach team, providing direction on the use of LinkedIn, email, and direct calls to engage with prospects.
  • Content Creation: Craft compelling, industry-specific messages and content that capture attention and foster meaningful interactions.
  • Customer Understanding: Work closely with clients to understand their unique business needs and tailor marketing approaches accordingly.
  • Performance Monitoring: Monitor and report on the effectiveness of marketing campaigns and strategies, adjusting tactics as needed to achieve desired outcomes.
  • Collaboration: Collaborate with other departments to integrate marketing strategies with broader business objectives.

Qualifications:

  • Bachelor's Degree: Bachelor's degree in Marketing, Business Administration, or related field.
  • Experience: Minimum of 3-5 years of experience in marketing strategy/digital marketing, with a proven track record in audience development and lead generation.
  • Expertise: Expertise in business development through LinkedIn and other social media platforms.
  • Communication Skills: Strong ability to write and edit engaging content tailored to specific industries and audiences.
  • Leadership Skills: Excellent communication, leadership, and project management skills.
  • Problem-Solving Skills: Ability to thrive in a fast-paced, ever-evolving environment.

Preferred Skills:

  • CRM Tools: Experience with CRM tools and digital marketing software.
  • Data Analysis: Familiarity with data analysis and market research techniques.
  • Creative Thinking: Creative and analytical thinker with a problem-solving attitude.

Industry: Media / Advertising / Branding



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