Autonomous Retail Motor Industry Leader

5 days ago


Polokwane, Limpopo, South Africa Bonafide Human Capital (Pty) Ltd Full time
Job Description

The position of Dealer Principal is responsible for driving business growth and achieving objectives/performance targets. A key focus area is leading people, ensuring high levels of service delivery, and maximising profitability through the sale of vehicles, parts, labour, and related products.

This role requires an experienced individual who enjoys autonomy, is aligned to the brand, and has a visible, hands-on leadership approach. The Dealer Principal must be confident in achieving business growth and have a strong understanding of finance and financial transactions.

Key Responsibilities:

Business Growth and Development:
  • Drive dealership revenue, profitability, and market share in the relevant area.
  • Develop strategies to achieve business objectives and meet performance targets.

People Management:
  • Provide effective leadership and people management skills.
  • Recruit, develop, and retain skilled staff to meet business requirements.

Cash Flow and Stock Management:
  • Manage cash flow, stock, and assets at an optimum level commensurate with profit requirements.
  • Ensure control of cash flow, stock, and assets relevant to profit requirements and suitable return on investment.

Customer Acquisition and Retention:
  • Ensure customer acquisition and retention via customer-focused interventions in the dealership.
  • Deliver high standards of quality and workmanship.

Regulatory Compliance:
  • Ensure dealer compliance to franchise/OEM standards and target requirements, and MOTUS policies.
  • Be informed and up-to-date regarding competitor intelligence and awareness via proper market analysis.

Facility Management:
  • Facilitate facility maintenance and ensure compliance with OHS requirements, CI rules, and general housekeeping.


We are offering a competitive salary of R1 200 000 - R1 800 000 per annum, depending on experience, as well as opportunities for career growth and professional development.

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